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The
following books are recommended by marcus evans
professional trainers as further reading material
beyond their respective course documentation.
All titles are available to purchase online
in association with amazon.co.uk
SALES STRATEGY AND TECHNIQUES (17 Titles)
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 CLICK
HERE TO PURCHASE ON-LINE |
| How to Master the Art of Selling |
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Tom Hopkins
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| Synopsis |
| Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. His methods emphasize the need to escape from a fear of failure. His techniques have all been tried and tested on the firing line of sales work and are positive and practical. His book reveals how selling can become not just a job but a way of life that leads to greater success, greater satisfaction and greater happiness. |
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CLICK
HERE TO PURCHASE ON-LINE |
| Red-hot Cold Call Selling: Prospecting Techniques That Pay Off |
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Paul S. Goldner
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| Synopsis |
| This guide contains proven tips and techniques for successfully employing the "cold call" in the selling cycle, giving readers the competitive edge they need for achieving big profits. The book is filled with ideas for increasing success, ideas that have worked for the author time after time. It outlines a step-by-step approach to developing a complete selling system that works, including: how to become "rejection proof"; how to dissect the cold call; how to create a personalized script; and how to enhance the probability of success by following the "ten commandments of prospecting". |
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CLICK
HERE TO PURCHASE ON-LINE |
| Sales Team Management in a Week |
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Andrea Newton
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| Synopsis |
| This book is targeted at managers responsible for sales teams of all sizes in many different types of firm. It will appeal in particular to new or relatively inexperienced sales managers needing to step back from day to day selling and, for the first time, achieve targets through their team as a whole. The author clearly and logically takes the reader through the various issues requiring consideration in order to maximise results. |
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CLICK
HERE TO PURCHASE ON-LINE |
| Spin Selling Fieldbook |
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Neil Rackham
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| Synopsis |
| The best-selling author of S.P.I.N. Selling, which revolutionized big-ticket sales, is back with a companion volume that further demonstrates how to put S.P.I.N.'s winning strategies into practice. Rich with examples and anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long awaited guide first summarizes and updates the basics of his S.P.I.N. tools and techniques that have been proven. |
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CLICK
HERE TO PURCHASE ON-LINE |
| The Greatest Salesman in the World |
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Og Mandino
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| Synopsis |
| It is a tiny book and it is a treasure. First published in 1968, Og Mandino's classic The Greatest Salesman in the World remains an invaluable guide towards a philosophy of salesmanship. Mandino has a clear, simple writing style that supports his purpose: to make the principles of sales known to a wide audience. Mandino believes that in order to be a good salesperson, you must believe in yourself and the work which you are doing. It is a simple but profound spiritual philosophy about how to succeed in the world's marketplace, easily understood and easy to take to heart. |
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CLICK
HERE TO PURCHASE ON-LINE |
| The Ultimate Sales Letter |
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Daniel Kennedy
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| Synopsis |
| This new edition of The Ultimate Sales Letter has clear and dynamic examples that will help anyone write the ultimate sales letter. It will help readers target their customer base as quickly as possible and draw them in with Dan Kennedy's creative and inspiring graphic enhancement ideas at their fingertips. Readers will find: * Dan Kennedy's 28 proven steps to a top-notch sales letter * Fill-in-the-blank headlines, with examples * Tips for improving readability * How to use bullets, lists, numbering, underlining, bold-facing, size and font style * How to use the "P.S." to their advantage * And so much more! |
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