Purpose, role and value of IR
• A definition The IR senior adviser on market behaviour and valuation investor relations
• Checklist: Fundamental IR Skills and Qualities
• Understand how the market values your company
• Building an IR strategy
Fundamentals
• Company structures- fundamentals of company law and practice and key requirements for directors
• Financial reporting calendar
• Corporate disclosure, reporting and the value of transparency
• Checklist: Developing internal disclosure procedures
• Gaining the full measure of your company’s intangible assets
• A governance framework
The investment market
• The market: an introduction
• The sell side and the buy side
• Trading practices
• Exchanges Corporate practices
Research
• Importance of research as the foundation of investor relations; major components of market research
• The value of converging the communications functions
• Integrating the communications functions
Financial results: the big event - results day
• Primary communications opportunities
• Major event: release of financial results
• Preparing the financial results release
• Dissecting the financial results release
Communications vehicles
• From 'research' reports and sponsored research to the annual report
Presentations and meetings
• Road shows, analyst meetings, site visits, one on one’s, retail investor conferences…
Building relationships with the sell side
• Sell side research: an industry in the midst of change
Building relationships with the buy side
• Expanding your reach to the widest world of investors
Dealing with the media
• Building a proactive media coverage programme
Shareholder identification
• Why shareholder ID matters
• Proactive identification – from 212 to 793
• Reactive identification
• Synthetics
