professional development courses

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Developing Competitive Marketing Strategies

Today's successful marketing strategists are required more than ever to produce innovative, timely and cost effective marketing strategies that display a clear focus on planning, analysis and return on investment. In order to do this, a marketing strategist needs to understand every detail of their products and services, where to position them, how and when to promote them, where the competition is and all aspects of market and consumer behaviour that will impact upon successful strategy implementation.

Turning 'Theory' into 'Practice'?

Attending this intensive course will give you the strategic skills, tools and techniques to confidently plan and implement your own marketing strategies. The extensive commercial sales and marketing experience from our leading trainers will also enable you learn and apply key marketing tactics to the development of your existing and future marketing strategies.

Who should attend?

Those taking on middle to senior level marketing responsibility for formulating and implementing successful marketing strategies

Key areas to be covered in the programme and documentation

Planning for Excellence
• Aligning marketing plans with business value principles
• The fundamentals of planning
• Developing effective marketing plans
• Understanding the product life cycle in relation to your product/service 

Analysing the Playing Field
• The fundamentals of effective marketing analysis - Where are we now?
• Undertaking an environmental audit
• Trend analysis - Market observations
• Portfolio analysis - Analysing the value chain
• Marketing research to extract key strategic information 

Strategies for Success
• Competitor SWOT analysis - The Art of War
• Market segmentation strategies
• Assessing the marketing mix
• Differentiating and positioning the product
• Enhancing advertising and promotion
• Developing a brand strategy
• Pricing strategies and price determination
• Assessing product profitability
• Channel and distribution tactics 

Becoming Intimate with your Customers
• Understanding consumer behaviour and demographics
• Developing customer insights
• Comprehending customer paradigms
• Delivering customer value
• Understanding human behaviour to build long-term customer relationships
• The principles of best practice customer relationship management
• Gathering information through sensory acuity
• Perception - Developing influence and impact
• Building upon the value of your brand and corporate image

Theory Into Practice
• Implementing your marketing strategies
• Ensuring new product success
• Continually developing the strategy through monitoring, evaluation and feedback
• 7 habits of highly effective markets

Benefits to you

• Using a structured framework to formulate your marketing strategies
• Linking your business planning and marketing strategies to your company’s overall business strategy
• Searching for new opportunities and initiatives to improve market share
• Improving your knowledge and practice of competitor market research
• Utilising key tools, diagnostics and processes for developing and implementing your own marketing strategy
• Increasing your confidence and competence as a marketing strategist

Companies already benefiting include:

Linking your business planning and marketing strategies to your company’s overall business strategy

Duration of Course

2 Day Course

Course details

Please contact our office at +420 255 707 240 for any additional information about the course

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training

UK Enquiries: +44 (0)20 7647 2383 :
European Enquiries: +420 (0)2 5570 7246 :


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac