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Marketing Agility

Marketing Agility is the best way to improve the speed, predictability, transparency, and adaptability of marketing as a function and through this the successful delivery of marketing projects and initiatives: • Responding to change as opposed to following a plan • Rapid iterations of the campaign over Big-Bang campaigns • Testing and data prioritised over opinions and conventions • Numerous small experiments over a few large bets • Individuals, interactions and engagement come first over target markets • Developing a collaboration culture over silos and hierarchy

Turning 'Theory' into 'Practice'?

This workshop introduces the delegate to the recent developments that have occurred within marketing management. You will get useful tips on how to shift from a traditional long term plan and implement environment to a contemporary short term plan and respond environment.

Who should attend?

Any member of a marketing team including marketing managers, directors or CMOs, Product / brand managers, marketing specialists, marketing analysts and data managers, digital marketers and communications specialists

Key areas to be covered in the programme and documentation

Why to implement Marketing Agility
• Changing marketplace
• Technology evolution
• Data management

Key principles of Marketing Agility
• Time for change
• Shorter time frames
• Organisation alignment

How does Marketing Agility work?
• Sprints and Scrums
• Sprint review and sprint retrospective
• User stories (Epics and themes)

Case examples
• Content
• Mobile
• Social The marketing canvas
• Target audience profiles / behaviours
• Insights and value propositions
• Channels and partners

How to craft an agile marketing campaign
• Think outline not campaign
• Start small
• Track and re-evaluate

Organise for success
• Cross functional teams
• New marketing structure
• New roles and skills

Bringing it together
• Creating your agile marketing plan
• Review of agile framework and process

Benefits to you

• Understanding the principles that underpin marketing agility and how these can be applied in your organisation
• Developing more frequent, more relevant, and highly measurable marketing programs
• Learning how to create, communicate and deliver value to an always-changing consumer (or business) in an always-changing market
• Defining team member roles and the interactions between these roles within an agile project framework to prioritize and deliver tangible results

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

This course is currently only available as an in-house option. For more information, and a quote, contact our team on +44 (0)20 3002 3057, or by email at ProfessionalTraining@iihc.org

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution

 


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Further information

UK Enquiries: +44 (0) 203 002 3057
or dzingim@marcusevansuk.com

Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com

North American Enquiries: +1 312 540 3000 X6714 or emilyj@marcusevansch.com

dzingim@marcusevansuk.com - Marketing Manager EMEA - Professional Training


UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com

Testimonials

"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac