professional development courses

  • Professional Development Courses

    Our courses are designed to deliver highly focussed, practical training on an open enrollement basis, covering all professionals, industries and regions.

  • Training by Regional and Sector

    Courses can either isolate regional or sector differences or celebrate them through both course delivery and trainee participation

  • It takes the best to train the best

    We employ the best trainers from unrivalled access to the world's leading minds in all industries and regional markets. Carefully selected for their mix of practical experience, consultative background in a broad range of companies and proven training delivery. You need the best, we insist on it!

  • Our training philosophy

    Our expert trainers combine with our cutting edge course content to focus on delivering content through expert facilitation and dynamic presentations with relevant and transferable practical case studies bringing the theory to life.

Marketing Metrics and Analytics

This course is a Must Do for you if your company is attempting to: • Enable finance and marketing professionals to work together more efficiently • Identify, measure and eliminate inefficiencies and wastefulness in marketing activities • Select the right marketing data and analyse it objectively to improve operational performance and insight generation • Demonstrate and increase the business impact of marketing strategies • Measure and adjust pricing strategies to capture more margin • Identify and quantify the delivery of customer value

Turning 'Theory' into 'Practice'?

This intensive one day course will help you to improve results, save money and lay a foundation for future growth by collecting and analysing the right data.

Who should attend?

This course is designed for senior marketing directors and managers, marketing analysts and marketing researchers, business development managers, sales managers and heads of product departments.

Key areas to be covered in the programme and documentation

Strategic marketing analysis and measurement
• How smart investors think
• Identifying the right metrics and analytics
• Exercise on valuing strategic marketing options

Brand and product innovation analysis and measurement
• Brands and their measurement
• Predicting new product adoption
• Exercise - new product launch decisions

Customer acquisition and retention measurement
• How to manage Customer Lifetime Value
• The law of diminishing returns
• Different ways of applying marketing elasticity to sales effectiveness
• Optimisation methods that maximise marketing’s value creation

Marketing Mix measurement and analysis
• Media metrics and decision taking
• Sales promotion measurement and analysis
• Defining and measuring value for pricing
• Marketing mix models

Benefits to you

• Learning how marketing can be made more accountable for its costs and benefits
• Figuring out how and where procurement adds value as well as eliminating wastage
• Getting useful tips on how to make the marketing process more creative, consistent, quicker and cheaper
• Learning how to select a basket of strategic KPIs that deliver real insights
• Combining qualitative and quantitative tools in marketing research
• Discovering how to eliminate subjective bias in testing and evaluating marketing

Companies already benefiting include:

Duration of Course

1 Day Course

Course details

This course is currently only available as an in-house option. For more information, and a quote, contact our team on +44 (0)20 3002 3057, or by email at

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training

UK Enquiries: +44 (0)20 7647 2383 :
European Enquiries: +420 (0)2 5570 7246 :


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac