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Social Media Monitoring and Listening

As we fight for our customers’ attention online, listening is often overlooked and undervalued. With technology and customer behaviour constantly changing, real time research and listening is becoming an imperative part for organisations as digital becomes ingrained in everything you do. Due to this, social monitoring is the most powerful social media strategy you can use to help achieve your business objectives. Companies use social listening to develop insights on product features that could add value and increase market share through better pricing, to identify which features of existing products are less important to consumers and thus suitable for elimination or modification to optimize costs. With social monitoring you don’t have to ask people what they want, as that can lead to skewed answers, misinformation, and potentially failed products or campaigns. If you want to know what clients want - just listen to their conversations, understand what that means to you and use these insights to figure out what the clients need.

Turning 'Theory' into 'Practice'?

The social monitoring masterclass will be structured around the three key components of a digital conversation: Listening and monitoring, interpreting for your organisation and responding accordingly. Each step is guided by the expert trainers experience and input, application of content to delegates’ organisations and group-based discussions, exercises and reflection. This interactive approach gives delegates the opportunity to apply their knowledge and experience to their own organisation whilst learning from others. Relevant case study examples is introduced and evaluated where appropriate to provide delegates with innovative and novel insights based on other organisations’ experiences. There will be a strong analysis on listening tools and evidence throughout the training, with an overall emphasis looking at the ‘so what’ behind the data.

Who should attend?

• Senior marketing managers • Marketing Directors • CEOs • CMOs • Head of Digital Marketing • Digital marketing managers • Social media managers • Research and development managers • Head of communications

Key areas to be covered in the programme and documentation

What is social media monitoring/listening?
• How does your company identify the client needs? On- and offline experience
• Looking at a digital conversation and why listening is the most important part
• Understanding the good, bad and ugly of social listening

A strategic look into why listening - the key to social media success

• Knowing what to focus and listen to
• Understanding how to plan your monitoring strategy with your delivery strategy
• Investigating the data you gather
• Looking at when monitoring conversations can go wrong


Breaking down how to listen online
• Mapping content and data
• Identifying the relevant keywords and trends in social media
• Analysing sentiment
• Applying a set of tools to tap into social media conversations (chats, blogs, forums, etc)

How to measure success with online listening
• Identifying the ROI of social monitoring
• Knowing the correct metrics to measure
• Connecting listening to your overall business objectives

Common Elements Running Throughout the Workshop
• Three to four hands-on exercises
• Case studies that demonstrate success and failure across many different industries
• The latest and most relevant tools to use

Benefits to you

• Generating new leads and attracting new customers
• Identifying and reaching out to your potential clients and product influencers
• Identifying and fixing the product issues in early product life cycle
• Finding and attracting talented people to your organisation
• Assessing the customer needs and improving customer care
• Saving time and money with tried-and-tested management and budgeting tools
• Knowing where social monitoring fits within your marketing strategy

Companies already benefiting include:

Duration of Course

1 Day Course

Course details

16th November 2016

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

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dzingim@marcusevansuk.com - Marketing Manager EMEA - Professional Training


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Testimonials

"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac