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Project Management Excellence: Writing and Presenting Compelling Business Cases

The goal of a good business case is to provide decision makers with quality information to assess the merits of a project or programme. Business cases are one of the key components of most projects. Project methodologies such as PRINCE2 place a strong emphasis on the business case. A good business case will explain the problem or opportunity, identify options to address it, and allow decision-makers to decide which course of action will be best for the organisation. Whilst writing a good business case is key, your ability to present the business case to decision makes with confidence and competence is just as important. This course will provide you with a set of tools, techniques and practice opportunities to sharpen your skills in writing and presenting business cases.

Turning 'Theory' into 'Practice'?

This intense and highly practical training course will help the participants to write an effective business case that is practical in approach, measurable, relevant and can help the decision-makers to reach a resolution. It will provide participants with practical loots and techniques that are appropriate for any type of project or program requiring funding or management approval. Participants will take away the useful tips of writing and effectively presenting a comprehensive and compelling business case. The course is driven by participation in a case study, creating the business case and practice in presenting the business case. Participants will leave with a practical set of tools and increased confidence to use back at work in their roles.

Who should attend?

This course is designed for middle and senior Project managers, Programme managers, PMO leaders, Product owners, Portfolio managers, Business analysts, Project sponsors and Operational managers who have to justify projects and resources.

Key areas to be covered in the programme and documentation

Fundamentals of Project Business Case Preparation
• Essential elements of a project business case
• Differences between projects and programmes
• The Five Case Model
• Generic Business Case Model
• Outline vs. Detailed Business Cases

Appealing to Individuals in the Decision
• Making Unit (DMU)
• What decision makers need to approve a business case
• Using stakeholder analysis to pitch your business case correctly
• Making your business case visually appealing

Clarifying the Scenario
• Contextual problem or opportunity statement
• Project or Programme objectives
• Solution options and the “Do Nothing” option

Investment Appraisal - Costs
• Understanding the cost drivers
• Drivers for total cost of ownership (TCO)
• Clarifying sources of funding and contingency funding
• Payback period
• Return on Investment (ROI)
• Present Value (PV)

Investment Appraisal – Benefits
• Project outputs, outcomes and benefits
• Quantitative and qualitative benefits

Tools for Strengthening the Case
• Strategic Fitness Scorecards
• Solution Comparison Matrices
• Cost-Impact Graphs
• Force Field Analysis

Finishing Touches to the Business Case
• Comments on business case governance during the project/ programme
• Including high level project time scales
• Summarising key risks and mitigation measures
• What to include in the appendices
• Writing a concise and compelling executive summary
• Checklist before you submit your business case

Planning and Constructing Your Presentation
• 7 Focal points of a presentation
• Structure of your business case presentation
• Guidelines for presenting data
• Anticipating audience reactions

Delivering the Presentation
• Dealing with nervousness
• Presentation styles for standing, sitting and web meetings
• Responding to questions confidently and professionally
• Making an impact using body language
• Speaking with authority, confidence and persuasion

Business Case Presentation Practice
• Business case slides preparation (1/2 hour)
• 5-minute presentation (video-recorded), 10 minutes feedback each
• Impromptu presentation practice: 2 minutes each

Summary and Closing Remarks
• Summary of best practices
• Personal action planning

Benefits to you

• Justifying the project business needs and investments
• Identifying various scenarios for project or product cases
• Performing cost-benefit analysis
• Creating an effective framework for your business cases
• Forecasting, assessing and mitigating possible risks
• Effectively presenting business case to your key stakeholders

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

28th & 29th March 2017, London, PT3525
28th & 29th September 2017, London, PT3557

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

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Further information

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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac