professional development courses

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Advanced Product & Portfolio Management Techniques – Best Practice for Better Results

Whether Product Managers are developing their own product as entrepreneurs in their own company or working within a larger organisation, they have to manage and collaborate cross-functionally and knowledgeably with key stakeholders inside and outside the company to ensure continuity of product sales success, as well as strategic value to the company. Product management oversees the overall business, product development, production and the supporting technology of the life-cycle of a specific product portfolio – which might be based on a single product type or one or more product families. It includes the need to determine whether a product or product portfolio is viable from a business perspective: being highly preferentially desired by the customers and technically feasible.

Turning 'Theory' into 'Practice'?

This intensive 2-day training will lead delegates through the needed complex of procedures including the conception of a product idea, determining the market demands, developing and launching products, maintaining and developing the company and product brand, managing and prioritising product portfolio, the marketing and sales strategy, as well as being able to best exploit existing and new technologies within the product, its production, and 2-way communications with the customers. The product manager also has to guard against various challenges such as product performance shortfalls, delayed product launches, manufacturing cost overruns, field failures, and disappointing sales and ROI. The workshop also presents how best to meet these challenges so as to avoid such negative effects on the business

Who should attend?

Key areas to be covered in the programme and documentation

Agenda to be revealed

Benefits to you

• Maximising competitive edge of your product and portfolio management
• Penetrating into existing and new markets by carrying out the right type of product development
• Strengthening your market research and consumer segmentation approaches to gauge the needs of your customers and so avoiding product launch failures
• Reducing risks by efficient risk identification and profiling
• Driving product demand using the right marketing Promotional Mix
• Ensuring your company engages in meaningful communications with customers to support the growth of its brand equity
• Using the right pricing models to achieve the best return-on-investment (ROI)and market share
• Deploying the most effective methodologies for product innovations as well as managing disruptions and discontinuities in business and technology

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

2019 Dates to be Announced, London, UK, PT3714

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

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Further information

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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac