professional development courses

  • Professional Development Courses

    Our courses are designed to deliver highly focussed, practical training on an open enrollement basis, covering all professionals, industries and regions.

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Optimize your ability to identify and influence key stakeholders

Influencing, convincing and persuading internal and external stakeholders are essential and critical skills for successful business. It is a relationship game. Securing the buy-in of individuals confidently, skillfully and competently where you don’t have direct authority and control can support a drive for operational excellence and business continuity. So managing effectively and navigating successfully the complex relationship between these stakeholders is extremely important for any organization. This 2-day workshop covers the essential frameworks and principles associated with effective stakeholder management and engagement. You will learn how to collaborate with stakeholders, enhance trust and cooperation, gain buy-in, manage expectations through effective persuasion and influence techniques, and dynamically adjust your approach to a wide range of situations.

Turning 'Theory' into 'Practice'?

This highly interactive course will be delivered by probing and investigating a range of practical case studies, tools and techniques which will enable you to handle difficult and complex stakeholder relationships. With the help of practical exercises you will identify the right tools to manage and influence your key stakeholders more effectively and so achieve your personal goals and objectives. It will also raise your personal awareness about who you are, along with the people that you interact with.

Who should attend?

This two day course is aimed at senior leaders and managers who want to understand how and why some people rise to the most senior positions in their organisations and why other, equally capable people don’t achieve their ambitions in the same way.

Key areas to be covered in the programme and documentation

Understanding the Fundamentals of Stakeholder Management
• Introduction to the principles of stakeholder management
• The importance that stakeholders play in the business
• How to identify and influence stakeholders
Practical Exercise: Group discussion – Delegates review how
effective they think they are at identifying and managing
their stakeholders

Stakeholder Planning
• Different approaches for stakeholder engagement
• Keys to effective communication
• Setting a communication and engagement strategy
• How to create an Influence Map
Practical Exercise: With a clearer understanding of stakeholder
planning, create your stakeholder plan. Delegates share how
effective they think they are with their key stakeholders.

Social network analysis
• Understand the impact of effective stakeholder management on
your business
• Strategic stakeholder mapping
• Evaluating the strength of existing relationships with stakeholders
• Using Social Networks to supplement your stakeholder analysis
Practical Exercise: Construct your own influence map to best
understand the key stakeholders and influencers and effectively
manage relationships

Building on the Foundation: Improving your Personal
• What is a personal effectiveness?
• Building effective working relationships
• Benefits vs Challenges
• Techniques to increase your self-confidence
Practical Exercises: Analysing a real business failure that has
occurred through a lack of personal effectiveness

Case study exercise: Analysing real business “failures” that have
occurred through a lack of personal effectiveness in their leaders

Developing and Improving Negotiation Skills for Effective
Stakeholder Management
• What are the mental tools you need for difficult negotiations?
• What are the right strategies and tactics available for difficult negotiations?
• Dealing with “dirty tricks” when negotiating
• Proper preparation prevents poor performance
Practical exercise: Going beyond your comfort zone

Practically applying your stakeholder engagement knowledge
and skills: A critical example in project management
• The forgotten stakeholder in project management
• What’s the evidence: The Moorhouse Survey and its implications
• The need for a good, internal people process and technology balance

The Art of Positive “Political” Values
• Politics of self interest vs Making the business better
• Understand the 3 keys: Collaboration, Entrepreneurial
Thinking, Stewardship

Creating Your Stakeholder Communication Plan
• Analyse what kind of power to influence you have?
• Construct your Stakeholder Engagement Communication Plan

Benefits to you

Course outcomes
• Upgrade your understanding of stakeholder management fundamentals
• Create an assessment and planning process for your stakeholder meetings
• Learn how to create an Influence Map to discover your less obvious influencers
• Design an effective communication plan tailored to your organisation to improve stakeholder relations
• Strengthen your negotiation skills to drive positive business outcomes
• Discover The Art of Positive Political Values: How this impacts your business and stakeholder management

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

This course is currently only available as an in-house option. For more information, and a quote, contact our team on +44 (0)20 3002 3057, or by email at

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training

UK Enquiries: +44 (0)20 7647 2383 :
European Enquiries: +420 (0)2 5570 7246 :


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac