Optimize your ability to identify and influence key stakeholders
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Influencing, convincing and persuading internal and external stakeholders are essential and critical skills for successful business. It is a relationship game. Securing the buy-in of individuals confidently, skillfully and competently where you don’t have direct authority and control can support a drive for operational excellence and business continuity. So managing effectively and navigating successfully the complex relationship between these stakeholders is extremely important for any organization. This 2-day workshop covers the essential frameworks and principles associated with effective stakeholder management and engagement. You will learn how to collaborate with stakeholders, enhance trust and cooperation, gain buy-in, manage expectations through effective persuasion and influence techniques, and dynamically adjust your approach to a wide range of situations.
- Turning 'Theory' into 'Practice'?
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This highly interactive course will be delivered by probing and investigating a range of practical case studies, tools and techniques which will enable you to handle difficult and complex stakeholder relationships. With the help of practical exercises you will identify the right tools to manage and influence your key stakeholders more effectively and so achieve your personal goals and objectives. It will also raise your personal awareness about who you are, along with the people that you interact with.
- Who should attend?
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This two day course is aimed at senior leaders and managers who want to understand how and why some people rise to the most senior positions in their organisations and why other, equally capable people don’t achieve their ambitions in the same way.
- Key areas to be covered in the programme and documentation
- Understanding the Fundamentals of Stakeholder Management• Introduction to the principles of stakeholder management• The importance that stakeholders play in the business• How to identify and influence stakeholdersPractical Exercise: Group discussion – Delegates review howeffective they think they are at identifying and managingtheir stakeholdersStakeholder Planning• Different approaches for stakeholder engagement• Keys to effective communication• Setting a communication and engagement strategy• How to create an Influence MapPractical Exercise: With a clearer understanding of stakeholderplanning, create your stakeholder plan. Delegates share howeffective they think they are with their key stakeholders.Social network analysis• Understand the impact of effective stakeholder management onyour business• Strategic stakeholder mapping• Evaluating the strength of existing relationships with stakeholders• Using Social Networks to supplement your stakeholder analysisPractical Exercise: Construct your own influence map to bestunderstand the key stakeholders and influencers and effectivelymanage relationshipsBuilding on the Foundation: Improving your PersonalEffectiveness• What is a personal effectiveness?• Building effective working relationships• Benefits vs Challenges• Techniques to increase your self-confidencePractical Exercises: Analysing a real business failure that hasoccurred through a lack of personal effectivenessCase study exercise: Analysing real business “failures” that haveoccurred through a lack of personal effectiveness in their leadersDeveloping and Improving Negotiation Skills for EffectiveStakeholder Management• What are the mental tools you need for difficult negotiations?• What are the right strategies and tactics available for difficult negotiations?• Dealing with “dirty tricks” when negotiating• Proper preparation prevents poor performancePractical exercise: Going beyond your comfort zonePractically applying your stakeholder engagement knowledgeand skills: A critical example in project management• The forgotten stakeholder in project management• What’s the evidence: The Moorhouse Survey and its implications• The need for a good, internal people process and technology balanceThe Art of Positive “Political” Values• Politics of self interest vs Making the business better• Understand the 3 keys: Collaboration, EntrepreneurialThinking, StewardshipCreating Your Stakeholder Communication Plan• Analyse what kind of power to influence you have?• Construct your Stakeholder Engagement Communication Plan
- Benefits to you
Course outcomes
• Upgrade your understanding of stakeholder management fundamentals
• Create an assessment and planning process for your stakeholder meetings
• Learn how to create an Influence Map to discover your less obvious influencers
• Design an effective communication plan tailored to your organisation to improve stakeholder relations
• Strengthen your negotiation skills to drive positive business outcomes
• Discover The Art of Positive Political Values: How this impacts your business and stakeholder management
- Companies already benefiting include:
- Duration of Course
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2 Day Course
- Course details
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This course is currently only available as an in-house option. For more information, and a quote, contact our team on +44 (0)20 3002 3057, or by email at ProfessionalTraining@iihc.org
- Looking to train larger teams in this subject?
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dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.
All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.
Click Here for information on how this course can be delivered for you as an In-Company Training Solution
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Enquire Now
- Quick Enquiry
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- Further information
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UK Enquiries: +44 (0) 203 002 3057
or dzingim@marcusevansuk.com
Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com
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dzingim@marcusevansuk.com - Marketing Manager EMEA - Professional Training
UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com
- Testimonials
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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."
Managing Director, Tarmac