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Alliance Lifecycle Management

According to PricewaterhouseCoopers’ annual CEO surveys, more than ½ of all global executives are wanting to enter into a collaborative relationship to access innovation and maintain relevance in the current disruptive era. However, more than ½ of all alliances fail to reach their objectives. This interactive course will help you identify the common pitfalls that contribute to this high failure rate and provide you with a simple, disciplined approach and tools to ensure your organization can leverage alliances to reach your objectives.

Turning 'Theory' into 'Practice'?

We have created a program that will introduce you to the practical skills, tools and the methodologies essential to successfully leverage alliances. Of particular focus will be showing attendees how to implement these key learnings practically and optimally. The course is driven by practical experience and your needs, giving you the opportunity to immediately apply your new understandings and skills at your company.

Who should attend?

M&A, Alliance, Strategic Alliance, Partner, Partnership, External Relations, Marketing, Vendor Management, Vendor Relations, Supplier Manager, Procurement, Supply Chain, Corporate Development, Business Development, Sales, strategic Account, Channel ManagerS, CEO, CFO, CLO
Banistmo, Food Safety Net Services, The Joint Commissions, Boston Scientific

Key areas to be covered in the programme and documentation

Characteristics of an Alliance  
Alliance Drivers and Trends
Risks and Benefits of Alliances
Types of Alliances
Alliance Management

Role of the Alliance Manager
Key competencies of an Alliance Manager
Introduction to the Alliance Lifecycle
Alliance Lifecycle - Formation

Build, Buy, or Ally evaluation
Best Practices on Partner Selection
Alliance Planning:  Risks, Launch, Operational, Exit
Key Elements of an Alliance Agreement
Alliance Lifecycle - Implementation

Stakeholder Engagement and Alignment
Metrics, Health Checks, and Portfolio Management
Conflict and competition in an alliance
Alliance Lifecycle - Transformation

Triggers for Transformation
Transformation paths:  Stay the Course, Downgrade, Upgrade, or Exit
Keeping the customer in mind
Building the Collaborative Capability

Overview of ISO 44001:2017 Business Collaboration Standard
Steps to build the Capability
Collaborative capability maturity level

Benefits to you

Understanding what is and what is not an alliance Knowing the current trends and drivers for alliances Understanding the key competencies and role of the Alliance Manager Leveraging the Alliance Lifecycle to increase rate of success Knowing when to leverage an alliance versus build or buy Defining a practical partner selection process Leveraging the Alliance Management Plan to document and communicate key topics Understanding key elements of an alliance agreement Being able to monitor and measure your alliance using metrics and health checks Leveraging an Alliance Portfolio Management process to focus on value-creating alliances Knowing the common triggers for transformation and keeping the customer in mind during the transformation period Identifying your organization’s collaborative capability maturity level Defining an action plan to improve your organization collaborative capability

Companies already benefiting include:

Duration of Course

March 28-29, 2019 Day Course

Course details

March 28-29, 2019

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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac