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Design Thinking Tools and Techniques for Problem Solving and Innovation

Design thinking is not about design per se – it is about applying a systematic methodology to facilitate creative problem solving and product or service innovation. Whilst design thinking has been around for some time, organisations are now realising this is a key skill required in most job functions that will allow them to incrementally and continuously create competitive advantage. Highly successful companies such as Virgin, Bank of Ireland and Airbnb are able to continuously innovate because of their roll-out of design thinking across teams, so that every aspect of their organisation can benefit. Lead by a highly experienced Performance Improvement Consultant, this practical marcus evans course will give you a hands-on experience about the design thinking process, equipping you with a toolkit to lead or be part of a purposeful continuous improvement drive for your organisation.

Turning 'Theory' into 'Practice'?

Participants will enjoy blended learning with insights into theories behind success, and structured exercises and case studies that will help to embed learning. Reflective learning will be encouraged and learning from others in the group will enhance the participant experience. Individuals will be encouraged to challenge their thinking and to review new methods of working for even greater success.

Who should attend?

This practical and immersive course is essential for anyone that is interested in improving business processes, products or services.

Key areas to be covered in the programme and documentation

Introduction to Design Thinking 
• What is design thinking and why is it so important now? 
• The strategic impact of design thinking for organisations, and how your organisation can benefit
• Design thinking process overview 
• Popular design thinking models  

Case Study: A design thinking success story – why was it successful?

Case Study: A design thinking failure – why did it fail?

Understanding the People-Centred Need 
• Mind mapping to minimise assumptions
• Having a comprehensive view of the stakeholders of a process, product or service
• Stakeholder mapping
• Audience definition through personas and user stories 
• Preparing quality research questions and effectively conducting interviews
• Customer journey mapping 

Practical Team Exercise: Work on a case study project to map out the stakeholders, creating personas, develop interview questions and consolidate the answers in user stories and journey maps

Ideation for Problems and Opportunities
• Writing a well-structured problem or opportunity definition statement
• Ideation mindsets
• Tools for creativity and ideation

Practical Team Exercise: Write and present your problem/opportunity statement, and use ideation tools to identify alternative solutions

Idea Selection
• Type of Idea Prioritisation Scorecards
• Weighting selection criteria in line with strategic organisational fitness 
• Using an Idea Prioritisation Scorecard for idea filtering
• Using an Options Comparison Matrix to compare ideas and select the best idea

Individual Exercise: Designing an Idea Prioritisation Scorecard for your organisation

Practical Team Exercise: Use a given scorecard to prioritise case study ideas and present the best idea on a Cost-Impact Matrix

Prototyping and Testing ideas to ensure effectiveness
• Different ways to prototype for products versus services
• Taking diversity into consideration and testing inclusively 
• Important questions to ask testers
• Initiating a Learning Launch and consolidating in a Feedback Matrix
• Using a Pitch template to consolidate a concept after successful prototyping

Practical Team Exercise: Prototyping and Testing to implement design thinking strategies

Practical Team Exercise: Consolidating and appraising your Design Thinking Tools and Techniques to understand benefits

Implementing your solution in a timely and risk-averse manner
• Performing a risk assessment: Ensuring new solutions do not create new problems
• Project-ising idea implementation: Completing a simple agile-style project plan 
• Working with “Hearts and Minds”: How to make change stick
• Lessons learnt and benefits realisation 

Practical Team Exercise: Completing a simple project plan

Putting it All Together 
• Common barriers to effective design thinking and how to overcome them 
• The art of assuming a “Beginner’s Mindset” throughout the process
• How to facilitate the creation of a “kaizen culture” in your organisation
• Team Quiz: Summary of the many techniques learnt on this course

Case Study Video: Design thinking in practice

Practical Exercise: Creating a tailored design thinking methodology for your organisation.  Leave with a methodology, tools and templates to use immediately

Benefits to you

• Understand the fundamentals of design thinking, and how this could be useful as a strategic differentiator for your organisation
• Position problems and opportunities in a well-structured statement
• Know how to apply the most popular tools used in design thinking at different stages of the design thinking process
• Have an improved ability to understand, design and implement solutions that add real value to end users
• Get to grips with the scalability and adaptability of the design thinking process, so that it can be applied in different scenarios to solution-ise problems and opportunities
• Increase your knowledge of design thinking language
• Leave with a set of tools and templates that support the design thinking process, and you can use immediately after the course

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

21-22 November 2019, London, UK, PT4059

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac