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Data Visualisation

Clear, engaging, visual communication of complex data, has been scientifically proven to enable improved and faster understanding of information (compared to tabular or poor data visualisation). However, designing effective data visualisations, appropriate to the data being used & the decision needed, is an art as well as a science. Before using any data visualisation software, design principles & practice are needed. This one-day workshop is designed to help analysts, and others responsible for demonstrating return on investment through data presentation, understand those design principles and learn how to approach effective data visualisation design. You will learn from academic and commercial experts in the emerging field of data visualisation, as well as practical group work to apply skills using specific data. The workshop will enable you to use data visualisation principles, to design and select appropriate visualisations. Ensuring data visualisation tells the truth about the data and enables decisions. This isn’t about changing analysts into artists, rather this workshop empowers you with a workflow, and design principles, to select and customise appropriate charts (or interactive data visualisations), for the business decision needed.

Turning 'Theory' into 'Practice'?

The day includes plenty of interactive exercises. There is opportunity to apply theory to real data and improving poor data visualisations. Scientific evidence, for most effective options, is mixed with commercial experience in charts that work. The day will close with delegates being provided with 15 recommended Data Viz resources to aid their Continued Professional Development (CPD). These include books, blogs, websites & podcasts. Finally, delegates takeaway slides, laminated “graphics continuum” and a workflow for data visualisation design.

Who should attend?

Those seeking to develop a greater understanding of data visualisation, and how to best dusplay your data to ensure adoption and return on investment.

Key areas to be covered in the programme and documentation

Why data visualisation matters
• Defining Data Visualisation
• Judging effective Data Visualisation
• The surprising power of the Human Eye

Group Discussion: How data visualisation can demonstrate return on investment and bring value to the business

Different types of data and tools
• Data types to consider
• Reviewing Data Visualisation tools  and award winners
• Examples of wider range of charts in MS Excel

Practical Exercise: Learn which data visualisation tools are working for others and 3 types

Basic Chart options and visual encoding
• When to use 4 types of basic chart
• Applying Visual Encoding rules
• Decoding existing Data Visualisations

Practical exercise: Play #BadDataViz to learn how poor examples could be improved

Case Study: How to create Broken Stacked Bars chart using MS Excel 

Advanced options
• Appropriate use of colour scales
• When and when to use Maps
• Mapping options and Network data charts

Practical exercise: Trying alternative mapping options (draw your own)

Design principles and Data Visualisation Ethics
• 7 Design Principles to guide you
• Questions to keep asking yourself
• Test and Learn resources

Practical Exercise: “what’s in this chart” plus improving Data Visualisation using principles

Data Visualisation improvements
• Data Visualisation Ethics 
• Interactive Data Visualisation options
• Embedding Data Visualisation in workflow

Practical Exercise: Identifying QA steps for your workflow to achieve quality Data Visualisation outputs

Benefits to you

• Learn data visualisation encoding, including most effective marks and channels for different data
• Appreciate data visualisation principles and how to judge effectiveness of data visualisations
• Increase awareness of a range of data visualisation tools and considerations for different data types
• Practice designing appropriate data visualisations, based on insights needed for decisions
• Implement principles for ethical data visualisation, including chart options and effectiveness of elements
• Begin ongoing personal development, in using tools provided, to produce effective data visualisation

Companies already benefiting include:

Duration of Course

1 Day Course

Course details

26 November 2019, London, UK, PT6062

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac