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Disruptive Innovation Management

In the increasingly digital world, keeping ahead of technological change is becoming more and more important for companies. Senior leaders are increasingly looked upon to not only continue business as usual, but to innovate and develop new ideas and drive this within their company. However, many are less successful at this and fall behind when trying to innovate, and have challenges with practically incorporating disruptive innovation and enabling it to be adopted in the organisation.

Turning 'Theory' into 'Practice'?

This marcus evans training course will allow you to better incorporate innovation into your business strategy. You will understand design thinking, and how this can lead to improved business results, as well as how to foster a culture of innovation across the enterprise, to ensure change is adopted and embraced by employees and stakeholders alike to bring success and return on investment. Finally, you will develop an action plan to ensure that innovation is best adopted and, when back in the office, you can make changes that will last and bring greater benefits.

Who should attend?

Ideal for Heads of Innovation, Transformation leads, R&D, Strategy development, Project and Program managers, Change managers, Sales/Marketing, and anyone interested in driving disruptive innovation.

Key areas to be covered in the programme and documentation

Day One

Understanding innovation to best develop an innovation strategy
• Differentiation between innovation and invention
• Establishing an innovation canvas

Case Study: Dissecting a pre-selected case study to understand successful innovation

Developing an innovation strategy to meet your company needs
• Different approaches to innovation
• Disruption versus incremental
• Ecosystem versus product focus

Case Study/Practical Exercise

Applying human-centred Design Thinking
• Putting the client at the centre of innovation
• Overview of Design Thinking and how it aids innovation

Practical exercise: Running a design sprint using design thinking methodology

Day Two

Digital transformation and how it can bring added value to the organisation
• What is digital transformation?
• Key considerations and actions before embarking on digital transformation
• Examining the different digital assets in use today

Case Study: Dissecting digital transformation case studies to identify best practices

Managing innovation implementation
• Innovation strategies in different companies and how to identify the one best for you
• Managing the organisation and employee identity during transformation

Making innovation last
• Identifying barriers to innovation and how to overcome them
• Implementing change management for long term success

Benefits to you

• Understand how innovation happens in practice and why some organisations are more successful than others
• How to apply ‘Human Centred Design Thinking’ approach
• Harness the forces of Digital disruption to improve the end to end value chain
• Foster an innovation culture across the organisation and engage stakeholders
• Analyse individual innovation challenges and create with a clear action plan

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

12-13 March 2020, London, UK, PT4108

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

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Non-UK Enquiries: +420 (0)2 5570 7246

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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac