professional development courses

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Creating Value for Patients with Patients+

The biopharma world is becoming more competitive as information and data become more widely available. Society is demanding better value, and patients are becoming more vocal.  Many companies are creating “Patient Engagement” or “Patient Advocacy” roles in Medical Affairs or Commercial areas.  There is a great opportunity to gain competitive edge by implementing efforts farther back in the R&D pipeline.  Are you having trouble recruiting and retaining patients into clinical trials?  Have you had late stage or commercial failures due to uncollected patient-driven data that Regulators, HTA bodies, and payers demand?  This course will help attendees create value by involving patients, caregivers, and advocates earlier.

Turning 'Theory' into 'Practice'?

We have created a program that will introduce you to the skills, tools and the methodologies essential to the successful planning and controlling of projects. Of particular focus will be the development of your own people management and interpersonal skills required to deliver performance on projects at all levels. The course is driven by practical experience and your needs, giving you the opportunity to immediately apply your new understandings and skills to your own projects.

Who should attend?

Pharma & Biotech • Patient Retention • Patient Engagement • Patient Recruitment/ Enrollment • Clinical Innovation • Trial Optimization • Clinical Design • Clinical Operations • Clinical Affairs • CMO • Clinical Site Services • Clinical Study Coordinator/ Investigators • Clinical Research Associate • Clinical Site Monitor • Medical Science Liaison • Data Capture Data Management Patient Advocacy • Directors • President/ VP • Patient Liaison Patient Service Provider • CRO • Sites • Patient Recruitment Firms • Clinical Trial Material Companies • EMR Companies

Key areas to be covered in the programme and documentation

Day 1

Through the Looking Glass

  • Defining patients+

  • Unpacking the patient+ point of view

  • From activists to partners

  • Evolution of Patient Engagement

  • Current state of Patient Focused Drug Development

Defining Opportunity

Building a Robust Business Case

Planning for Success

Day 2

Working with patients+

  • Assessing patients+ capabilities

  • Finding the right patients+

  • Finding the right job for patients+

  • Preparing patients to give you the highest value

Getting Ready to Engage

Action Planning


Benefits to you

• Create business-driven strategies and tactics for partnering with patients+ in R&D • Develop hard and soft metrics to guide the effort and quantify value of partnering with patients+ • Lead the organization in making patient-centricity more than just a slogan • Drive Culture Change from the Top Down • Mapping Out the Patient Decision Journey • Diversity and Reaching the Unreachable Patient

Companies already benefiting include:

Duration of Course

November 12-13, 2019 Day Course

Course details

November 12-13, 2019

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac