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Sustainability in Packaging

In the past months the FMCG packaging world has fundamentally changed; everyday consumers see pictures of the disastrous effect of ocean plastics, which is believed to mainly come from plastic packages, new very strict regulations about packaging waste have been put in place by the European Union and other governments to effectively reduce the impact of packaging materials on the environment, and finally consumers are confused about what is right and what is wrong to protect the environment. The life of the packaging developer has never been more difficult than today, given all these regulations, perceptions, and cost pressure from a highly competitive FMCG world.

Turning 'Theory' into 'Practice'?

This marcus evans course will enable you to see sustainability in packaging as an opportunity rather than a threat for your brand. You will learn what the new European legislation means for you and your daily work, and how to effectively implement them in the package design process. Finally, you will learn how to develop packages with the least possible impact on the environment, and, at the same time, delight consumers and give them peace of mind purchasing your product.

Who should attend?

Senior Leaders with responsibility for packaging design, sustainability, supply chain, development and innovation within their business line. In addition, those focussed on product management and marketing will benefit from this course.

Key areas to be covered in the programme and documentation

Packaging: The bad guy on the block?
• Customer perception versus packaging facts
• FMCG without packaging: Good or bad?
• Ocean plastic pollution and its impact on consumer perception

Packaging legislation
• The EU Directive on packaging and packaging waste
• Packaging recovery systems
• Producer responsibility and how to meet your requirements
• The local situation in the key markets
• Consequences for brand owners

Sustainability as opportunity
• Importance of sustainability for consumers
• How to strengthen your brand through sustainability
• Communicate sustainability through packaging
• Green washing and how to ensure an effective adoption of sustainability

Case Study: Examples of good and bad adoption of sustainability

Sustainable packaging design
• Reduce packaging materials through leveraging the product/packaging system
• Making effective use of recycled materials
• Avoid production and transportation waste
• Consider the entire lifecycle of the packaging
• Shelf ready packaging for retailers

Design for recycling
• What is recycling: The circular economy
• Understanding the regional recycling infrastructure
• Packaging recyclability assessment

Sustainable packaging materials and how to incorporate them into packaging design
• Bioplastics
• Compostable materials
• Bio-degradable plastics
• Paper and cardboard
• Sustainable sourcing and certificates

Scientific assessment of the environmental impact and how to make use of them in a sustainable packaging strategy
• Life Cycle Analysis
• Cradle to grave
• Other assessment methods

Group Discussion: The vision and outlook for packaging in 2030 and how it impacts packaging now

Benefits to you

• Examine customer perception versus facts of the sustainability of packaging and how this should influence your package design strategy
• Comprehend the EU directive on packaging, and packaging waste, and what producer responsibility means for you and your brands and products
• Implement a sustainability strategy to meet the legal requirements, and bring tangible benefit to the business
• Understand how to make your packages fit for recycling in your region, and increase the use of recycled materials to drive implementation of the circular economy
• Assess the true environmental impact of your packaging strategies and incorporate them into your packaging development process
• Make greater use of sustainable packaging materials to learn how to strengthen your brand through a better environmental footprint
• Avoid ‘green washing’ and demonstrate a tangible result when developing a sustainable packaging strategy

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

20-21 February 2020, London, UK, PT4117

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac