The Key to Product Management in Financial Services
-
Keeping a competitive edge and maintaining a healthy margin is the name of the game in the financial services industry. Companies continue to grapple with what the best line of business is, what the best product mix is and where the next market opportunity is. Financial services firms are increasingly embracing a structured product management and development discipline to help them achieve competitiveness and profitability in the marketplace. As a product manager in this fast-paced and ever changing market, this requires you to combine product strategy and tactics along with best practice project management and people skills in order to successfully manage the product life cycle.
- Turning 'Theory' into 'Practice'?
-
Driven by theory, case study and practical industry experience this invaluable course will give you the foundation, methodologies, tools and techniques to succeed in product management. You will also develop your people skills and understanding of organisational behaviour in order to communicate and build strong working relationships with key stakeholders in other departments and outside parties such as suppliers, partners and industry regulators.
- Who should attend?
-
Those involved in product management in the financial services sector including product, marketing and sales. This course is suitable for middle to senior managers recently appointed in a product management or related role or those with product management experience but no formal training.
- Key areas to be covered in the programme and documentation
The Product Manager
Understanding the role, responsibilities and expectations of a successful Product Manager
Working effectively in cross-functional teams
Building the Foundations of Product Strategy
The product life-cycle review and analysis
Planning product launch campaigns
Understanding why new products/services fail
Ensuring new product success and best practice in financial services
Developing a product plan
Exploring the Playing Field
Implementing structured competitor analysis
Strategic market segmentation
Analysing market trends and developments
Understanding customers and consumers
Developing a Positioning Strategy
Strategic market segmentation
Positioning and differentiating the product
Developing a value proposition
Generating customer and consumer insights
Successfully building and communicating brands with personality
Aligning pricing and positioning strategies to ensure profitability
Application and Action Planning
Sources of further information
Question and answer session
- Benefits to you
Understanding why products succeed and fail in todays financial services markets
Learning how to plan for all elements of the product life cycle
Clarifying your role and learning how to address the most common challenges faced by Product Managers in Financial Services
Developing a clear picture of your market, customers and competition
Successfully positioning your products through effective market analysis
Analysing the consumer and applying appropriate segmentation strategies
Interacting with and learning from other product managers in financial services
- Companies already benefiting include:
- Duration of Course
-
2 Day Course
- Course details
-
This course is currently only available as an in-house option. For more information, and a quote, contact our team on +44 (0)20 3002 3057, or by email at ProfessionalTraining@iihc.org
- Looking to train larger teams in this subject?
-
dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.
All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.
Click Here for information on how this course can be delivered for you as an In-Company Training Solution
-
Enquire Now
- Quick Enquiry
-
- Further information
-
UK Enquiries: +44 (0) 203 002 3057
or dzingim@marcusevansuk.com
Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com
North American Enquiries: +1 312 540 3000 X6714 or emilyj@marcusevansch.com
dzingim@marcusevansuk.com - Marketing Manager EMEA - Professional Training
UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com
- Testimonials
-
"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."
Managing Director, Tarmac