Profiting from Web 2.0 and Online Communications with Jonathan Gabay

For over two years one of the biggest ‘’crazes’ in marketing has been Web 2.0. But has it really delivered and, as we approach the end of the first decade of the 21st Century, what lessons have been learnt by marketeers wishing to exploit the next stage in the development of the universal global channel to key markets? This dynamic hands-on event takes you from the beginnings of Web 2.0 (viral marketing) to the next step (Web 2.1 - Vodcasting, e-paper, open-brands and beyond). You’ll learn how to effectively integrate your marketing communications programmes including PR, direct marketing and sales.

Turning 'Theory' into 'Practice'?

Throughout the event you’ll be challenged to work on projects and exercises that help turn theories into practice, these include devising a Viral marketing campaign, planning a social networking programme, writing a blog, producing a podcast script, and managing your brand online.

Who should attend?

Middle to Senior Sales, Marketing and Communications professionals across all sectors. Job title may include VPs, Heads of, Directors, Managers, Specialists in:  Marketing, Communications, Brand Management, Reputation Management, Public Relations, Sales

Key areas to be covered in the programme and documentation

The New Business Network and the Potential of Web 2.0
- Reviewing the history of Web 2.0
- Exploring viral marketing’ s communication asset
- Understanding what works, what doesn’ t and why
- Perfecting Web 2.0 planning

Reaching Out to Your Audience
- Shortening the sales cycle
- Understanding your online audience
- Examining the psychology of social networking
- Identifying new broadcasting platforms for your brand – from web radio to I-Player and Google Earth

Your Web 2.0 Channel
• Analysing the Open Brand
• Exploring Web 2.0 trends
• Evaluating the Pros and Cons of fad sites
• Maximising the value of Web 2.0 communities (includes looking at Second Life, advergaming, Avatars and online communities).

Integrating Web 2.0 in to Your Brand and Communications
• Profiting from above and below-the-line marketing strategies
• Examining the world of Podcasts, video casts and corporate Blogs
• Benefitting from new media PR tools
• Perfecting your integrated message

Hands on Planning
• Analysing current corporate Podcasts and Blogs
• Exploring scripting techniques
• Grasping production approaches
• Mastering your own Blog and Podcast

Where next – Beyond 2.1
• A conclusion to your course that explores the potential the future of Web 2.0

Benefits to you

• Learn how Web 2.0 developed and changed communications
• Plan an integrated web Marcoms campaign
• Improve brand perception and manage your online reputation
• Understand how to market to ‘Generation V’
• Profit from blogs and Wikis
• Enhance Google banners on special interest blogs
• Improve your tagging and search engine optimisation
• Leverage YouTube, Fllckr, MySpace and other social network channels – including producing YouTube clips
• Control HR issues surrounding social networking.

Duration of Course

2 Day Course

Course details

Please contact our office at +420 255 707 246 for additional information about the course

Further information

Click Here for Special Offers

Click Here for information on how this course can be delivered for you as an In-Company Training Solution

Click Here to purchase related recommended reading materials


 

If you would like to discuss your requirements and the suitability of this and other courses in further detail, please contact us by:

katuisciab@marcusevansuk.com - Marketing Director - Professional Training


UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com
Enquiries French and Spanish: +34 93 393 46 00 : Professionaltraining@marcusevanses.com

 

Enquire Now

UK Enquiries: +44(0)20 3002 3314
or katuisciab@marcusevansuk.com

Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com

North American Enquiries: +1 312 540 3000 X6714 or emilyj@marcusevansch.com




Testimonials

"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac

"The course was very interesting and highly relevant. The trainer struck the right chord with the group and pitched his delivery at the right level."

Director, SG Asset Management
"Excellent Course. Without doubt the most interesting and enjoyable course I have attended."

Technical Support Manager, Debenhams
"Very Professional. I would recommend it to anyone interested in this area."

Head of Fundraising, Comic Relief
"The trainer focussed on the feedback from pre-course questionnaires and made sure that all areas were covered."

Senior Money Market Trader, Arab Bank "Great training course that really made you think about your life, both personal and professional."

Project Manager, Merrill Lynch "Very informative and enjoyable and I learnt more than I thought I would."

Training Manager, Charcol "The trainer adapted to our needs as a group and kept our interest throughout - Very Good!"

External Affairs Manager, Powergen "Informative, useful and productive in terms of how I will go back and use the skills and information learnt."

Senior Customer Services Assistant, NHBC "Very controlled manner, adopted course very well to delegates needs – informative flow was excellent."

Engineering Manager, Bourne Salads