The Key to Product Management in Insurance Services
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Keeping a competitive edge and maintaining a healthy margin is the name of the game in the insurance services industry. Companies continue to grapple with what the best line of business is, what the best product mix is and where the next market opportunity is. Insurance services firms are increasingly embracing a structured product management and development discipline to help them achieve competitiveness and profitability in the marketplace. As a product manager in this fast-paced and ever changing market, this requires you to combine product strategy and tactics along with best practice project management and people skills in order to successfully manage the product life cycle.
- Turning 'Theory' into 'Practice'?
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Driven by theory, case study and practical industry experience this invaluable course will give you the foundation, methodologies, tools and techniques to succeed in product management. You will also develop your people skills and understanding of organisational behaviour in order to communicate and build strong working relationships with key stakeholders in other departments and outside parties such as suppliers, partners and industry regulators.
- Who should attend?
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Those involved in product management in the insurance services sector including product, marketing and sales. This course is suitable for middle to senior managers recently appointed in a product management or related role or those with product management experience but no formal training.
- Key areas to be covered in the programme and documentation
The Product Manager
Understanding the role, responsibilities and expectations of a successful Product Manager
Working effectively in cross-functional teamsFoundations to Product Planning
Aligning the product with business value principles
The product life-cycle review and analysis
Understanding why new products/services fail
Setting product objectivesPlanning Product Strategy
Developing a product plan strategic, tactical and operational
Developing and planning competitive marketing strategies
Using Business Intelligence to streamline product managementUnderstanding the Playing Field
The evolution of product management in the Insurance services industry
Conducting effective market research
Implementing structured competitor analysis
Strategic market segmentationDeveloping a Positioning Strategy
Positioning and differentiating the product
Understanding price sensitivity in relation to positioning
Ensuring pricing strategies meet financial objectives
Building a brand with a personalityKnowing the Consumer
Analysing consumer demographics
Understanding consumer behaviour
Assessing consumers perceptions
What it means to be customer intimate and client-centric
The role of CRM technologies and e-commerce strategiesLaunching the Product
Planning product launch campaigns
Advertising and promotional strategies
Measuring product profitability
Ensuring new product successApplication
Defining success and setting strategic goals
Establishing your Habits for Successful Product Management
- Benefits to you
Understanding why products succeed and fail in todays insurance services markets
Learning how to plan for all elements of the product life cycle
Developing the people skills required to work effectively across functions
Managing third parties that are important to the products success, e.g. FSA
Positioning your product through effective market research and competitor analysis
Analysing the consumer and applying appropriate CRM strategies
Interacting with and learning from other product managers in insurance services
- Companies already benefiting include:
- Duration of Course
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2 Day Course
- Course details
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The 18th & 19th November 2010, London, PT1896-NOV10
- Looking to train larger teams in this subject?
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dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.
All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.
Click Here for information on how this course can be delivered for you as an In-Company Training Solution
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Enquire Now
- Quick Enquiry
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- Further information
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or dzingim@marcusevansuk.com
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or training@marcusevanscz.com
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dzingim@marcusevansuk.com - Marketing Manager EMEA - Professional Training
UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
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- Testimonials
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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."
Managing Director, Tarmac