High-Impact Secrets of Copywriting

Carefully planned and skilfully executed writing is at the core to all profitable marketing communications. From brochures and leaflets to adverts and websites… in just about every aspect of business… copywriting helps turn casual enquiries into secure customer leads. This remarkable event explains the fundamentals you need to bolster your copy and so give your organisation the creative edge it deserves

Turning 'Theory' into 'Practice'?

In addition to learning some of the most effective copywriting methods currently practiced in advertising and marketing, you’ll be given opportunities to discuss case studies, practice new skills and develop your own copywriting style which complies with brand guidelines. In addition to handouts, you will also receive an indispensable 700-page copywriting manual to refer to for years to come. Step by step you’ll discover how some of advertising and marketing’s most powerful creative techniques can be put straight to work in your business to produce compelling copy that wins business and retains loyalty. In just two-days you’ll be shown the essential tools you need to deal with everything from formulating briefs to addressing an international audience - and of course writing for the web. With so much packed into this programme you’ll feel more confident than ever in your writing abilities.

Who should attend?

Middle to senior sales, marketing and communications professionals across all sectors. Job title may include copywriters, marketing executives, public relations managers and other specialists in:• Marketing• Communications• Brand Management• Advertising• Public Relations• Sales

Key areas to be covered in the programme and documentation

Exploring the strategic role of a copywriter.
• Developing professional creative briefs.
• Enhancing your brand with clear communications.
• Integrating dynamic new copywriting approaches into your creative campaigns.
• Dealing with outside creative suppliers

Targeting your message.
• Crafting your messages for different key audiences
• Planning copy direction charts.
• Understanding consumer psychology.
• Writing for business-to-business audiences.

Delivering compelling marketing communications
• Designing provocative advertisements.
• Planning effective brochures and leaflets.
• Producing attention-grabbing press releases.
• Writing compelling blogs
• Enhancing emails
• Writing press releases
• Crafting authoritative websites.

Improving your technical skills
• Exploring grammar.
• Understanding Proofreading.
• Implementing brand guidelines
• Overcoming common writing mistakes

Benefits to you

With the increasing demand for copy to be written in-house and to deal more effectively with external creative suppliers, there is a tremendous need to ensure that every stage of the writing process is tightly managed and succinctly executed.
• Integrate professional copywriting techniques throughout your marketing communications
• Create empathy with your customers.
• Match specific market segments with appropriate copy styles.
• Restyle press releases
• Write powerful advertisements
• Understand editing and proofreading techniques
• Boost your banner ad copy
• Appreciate the differences between online and offline writing.
• Prevent writer’s block. • Improve grammar and punctuation.
• Brief with confidence.

Duration of Course

2 days Day Course

Course details

9th & 10th 2013, London, PT2479

Further information

Click Here for Special Offers

Click Here for information on how this course can be delivered for you as an In-Company Training Solution

Click Here to purchase related recommended reading materials


 

If you would like to discuss your requirements and the suitability of this and other courses in further detail, please contact us by:

katuisciab@marcusevansuk.com - Marketing Director - Professional Training


UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com
Enquiries French and Spanish: +34 93 393 46 00 : Professionaltraining@marcusevanses.com

 

Enquire Now

UK Enquiries: +44(0)20 3002 3314
or katuisciab@marcusevansuk.com

Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com

North American Enquiries: +1 312 540 3000 X6714 or emilyj@marcusevansch.com




Testimonials

"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac

"The course was very interesting and highly relevant. The trainer struck the right chord with the group and pitched his delivery at the right level."

Director, SG Asset Management
"Excellent Course. Without doubt the most interesting and enjoyable course I have attended."

Technical Support Manager, Debenhams
"Very Professional. I would recommend it to anyone interested in this area."

Head of Fundraising, Comic Relief
"The trainer focussed on the feedback from pre-course questionnaires and made sure that all areas were covered."

Senior Money Market Trader, Arab Bank "Great training course that really made you think about your life, both personal and professional."

Project Manager, Merrill Lynch "Very informative and enjoyable and I learnt more than I thought I would."

Training Manager, Charcol "The trainer adapted to our needs as a group and kept our interest throughout - Very Good!"

External Affairs Manager, Powergen "Informative, useful and productive in terms of how I will go back and use the skills and information learnt."

Senior Customer Services Assistant, NHBC "Very controlled manner, adopted course very well to delegates needs – informative flow was excellent."

Engineering Manager, Bourne Salads