professional development courses

  • Professional Development Courses

    Our courses are designed to deliver highly focussed, practical training on an open enrollement basis, covering all professionals, industries and regions.

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    Our expert trainers combine with our cutting edge course content to focus on delivering content through expert facilitation and dynamic presentations with relevant and transferable practical case studies bringing the theory to life.

The Business Communication Essentials of Web-Writing and Design

In the UK alone £1.75bn is spent on online advertising. Websites therefore need to reflect your brand ideals and sell your products or services in a more convincing way than ever before. Over two days you will be shown how to write effective copy for your websites as well as understand, from a non-technical viewpoint, what constitutes good web design.

Turning 'Theory' into 'Practice'?

This fascinating two-day workshop takes a down-to-earth approach to creativity on the web from a communications rather than technical point of view. Your key personnel will learn essential web writing and design techniques which make your site stand out. This includes: how to optimize search engine results and integrate online and offline creative work; coming away with practical tips and techniques that can be applied in everyday work.

Who should attend?

Marketing or sales professionals looking to improve their organisation’s web presence and effectiveness. Please note: this is NOT a technical web design event – but one aimed at non-technical communications professionals.

Key areas to be covered in the programme and documentation

• Plan copy for your website
• Understand what makes people ‘stick’ to sites
• Enhance your email campaigns from the subject box to final click-through
• Beyond standard key phrases - how to promote your ratings in search engines

• Brief your website copy and design team
• Understand the psychology of web copy
• Support your offline marketing material

• Explore new web writing techniques such as blogging and podcasting
• Appreciate Web 2.0 creative writing techniques
• Take the next steps in the writing for the web evolution

• Ensure your site reflects your business plans
• Understand information architecture
• Deal with content audits

• Get to grips with jargon
• Implement the principles of good design into your site
• Understand disability web access issues
• Brief designers

• Optimize graphics
• Deal with opportunities like pods, blogs and streaming video
• Improve your search engine ranking
• Evaluate web creativity - from a marketing perspective

Benefits to you

• Introducing to a non-technical approach to getting more from your website designers
• Concentrating on ensuring that your websites meet your full communication objectives
• Getting indispensable marketing communication insights on how to produce outstanding sites that reflect your business aims
• Learning how to deal with web design agencies, optimising your site, getting your site Web 2.0 ready, ensuring a design brief is clear and useful and even how to test your site for accessibility

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

Please contact our office at +44 203 002 3057 for any additional information about the course

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training

UK Enquiries: +44 (0)20 7647 2383 :
European Enquiries: +420 (0)2 5570 7246 :


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac