professional development courses


  • Professional Development Courses


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Developing an Effective Employee Engagement Strategy

It is increasingly recognised that employees represent a potentially powerful source of competitive advantage. Whether your organisation depends on ‘knowledge workers’, service providers or skilled manual labour, the proven link between high levels of motivation, advocacy, loyalty and business success has made the proactive engagement of employees a strategic imperative for most leading organisations.

Turning 'Theory' into 'Practice'?

In addition to providing you with a good grounding in the theories that underpin this discipline, this course will also provide numerous case study examples of leading engagement techniques in practice. Case study materials include: Coca-Cola, IBM, Reuters, Shell, Tesco, Vodafone and many more. You will also be given the opportunity to work through many of the challenges faced by your own organisation in developing and implementing an effective employee engagement strategy.

Who should attend?

Human Resource Directors and specialists in Talent Management, Employee Engagement and Internal Communication. This programme would be equally relevant to corporate brand / communication specialists with accountability for internal marketing

Key areas to be covered in the programme and documentation

The fundamentals of employee engagement
• Master the key concepts underpinning the practice of employee engagement
• Understanding the important linkage between brand-led and employee-led engagement 


Engagement metrics
• Establishing the business case for investment
• Developing a measurable definition of engagement
• Identifying engagement drivers and business performance linkage
• Creating a practical model for employee segmentation 

Engagement communication
• Translating employee survey results into an effective engagement plan
• Creating an effective brand engagement campaign
• Promoting product advocacy and employer referral
• Developing a robust framework for sustainable engagement
• Defining the engagement roles of HR, marketing, internal communications and line management 

Engagement moments of truth
• The top 10 passion winners and passion killers
• Maintaining engagement through difficult times
• Why engagement is critical to effective leadership and talent management
• Why continuous innovation is key to employee engagement

Benefits to you

• Increasing awareness of the top factors generating engagement of your best employees right now – and translating that into increased employee engagement across the entire organisation
• Mastering a discipline that’s becoming increasingly crucial to business performance
• Gaining insight into the employee engagement practices of some of the world’s most admired companies
• Taking away all the practical tools you need to create or strengthen your own employee engagement strategy

Companies already benefiting include:

Duration of Course

1 day Day Course

Course details

Please contact our office at +420 255 707 240 for any additional information about the course

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution

 


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Further information

UK Enquiries: +44 (0) 203 002 3057
or dzingim@marcusevansuk.com

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or training@marcusevanscz.com

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dzingim@marcusevansuk.com - Marketing Manager EMEA - Professional Training


UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com

Testimonials

"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac