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Optimizing the Business Innovation Process - The Six Steps to Business Innovation

Learn how to navigate all stages of the open innovative process from both the science and business sectors of the innovation enterprise, we ensure that participants walk away with practical ideas to meet their marketplace’s demand to move from a closed innovation model to a collaborative innovation network that addresses the high-value wants/needs of consumers while addressing their own strategic goals.

Turning 'Theory' into 'Practice'?

To get introduced to creative thinking, innovations processes, and begin training them by applying the principles from the best selling book Borrowing Brilliance to real world problems within your organization. The best way to teach innovation, the author says, is to actually do it. Murray brings his real world experience from his days as a successful entrepreneur and the Head of Innovation at Intuit.

Who should attend?

From director to management level, anyone who is concerned with any area of business development activity, and is in charge of open innovation, external innovation, R&D, strategic planning could benefit from the fresh perspective that is seen as integral to this program.

Key areas to be covered in the programme and documentation

David Murray will teach you the basics of creative thinking and innovative management. Once you understand the true source of creative ideas, Dave says, it changes your relationship with creative thought. Instead of being mysterious and out of reach, creativitybecomes deliberate and intentional, it becomes the search for an existing idea. It’s still difficult, the borrowed ideas only provide the material, you still need to construct the new idea, but, at least, it’s no longer a mystery. Dave cuts through all the creative confusion and lays out the journey in six simple steps.

Step One: Defining – Define the problem you’re trying to solve. A creative idea is the solution to a problem. How you define it will determine how you solve it. Mistakes result from solving too narrow or too broad a problem. So, identify as many problems as possible using tools like observation and then sort from high level to low level problems.

Step Two: Borrowing – Borrow ideas from places with a similar problem. These are the construction materials for your solution. Using your problem definition, borrow from places with a similar one, so start with your competitors, then look to another industry, and finally look outside business and to the sciences, arts or entertainment to see how they solve that problem.

Step Three: Combining – Connect and combine these borrowed ideas. Making combinations is the essence of creativity. So, using the borrowed materials from the last step, find an appropriate metaphor to structure your new idea. In other words, use an existing idea to form the framework for a new idea by establishing a metaphor, extending it, and then discarding it when it no longer works.

Step Four: Incubating – Allow the combinations to incubate into a solution. The subconscious mind is better at making combinations. To do this, give the subconscious time to work and quiet conscious thought so you can listen to the subconscious speak. Use tools like: sleeping on it, pausing, putting it away, and listening for misunderstandings. In other words, often the most effective thinking is not thinking at all.

Step Five: Judging – Identify the strength and weakness of the solution. Judgment is the result of viewpoint. Intuition the result of judgment. Use positive and negative judgment to analyze your solution and identify the strengths and weaknesses of the idea. This leads to creative intuition: an idea that has these things (positives) but not those things (negatives).

Step Six: Enhancing – Eliminate the weak points while enhancing the strong ones. Ideas evolve through trial and error adjustments. They self organize. Return to the first five steps to make your adjustments of the idea: re-define; re-borrow; re-combine; re-incubate and re-judge it all. The order you do these things will be different with every idea for the creative process will create itself.   Materials will include a copy of Dave’s best-selling book as well as an accompanying workbook.

Benefits to you

• Increase business growth by fostering more innovation Develop creative thinking skills Learn the importance and techniques for identifying, understanding and defining your business problems Learn more effective brainstorming skills and processes

• Accelerate processes that produce or enable innovation

• Change habits to improve creativity and innovation

• Collaborate with better thinkers who leverage diverse brainpower

• Create new products, services & experiences

• Design Innovation Development Plans that continuously improve innovation

• Enhance teamwork & collaboration• Minimize risks, barriers, and obstacles to innovation

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

 

For more info please email Adela Ondruskova at adelao@marcusevansch.com

Looking to train larger teams in this subject?

 


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Testimonials

"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac