Effective Use of Internet Channels for Maximizing Your Business

The overall internet presence of the organisation has be used effectively as a Marketing Channel that works in conjunction with the existing components of the Business Strategy, such as Branding, Pricing, the USP & specific target Market Segments in order to ultimately sell more to existing customers as well as acquiring new ones. The focus of this program extends far beyond the standard practice of the company having a website and employing an agency to run Pay Per Click campaigns.

Turning 'Theory' into 'Practice'?

The programme examines and challenges key existing Offline Marketing Strategies & Tactics and makes use of the discussion and analysis as a foundation of how to incorporate them with full use of the internet and the New Technologies as a marketing channel. Attendees will be given practical examples, tools and techniques which will help them to strengthen and bolster existing plans by incorporating the internet into Business and Marketing strategies, making use of the new technologies.

Who should attend?

The deliverables of this program will have a direct bearing on enhancing business in the areas of1) Marketing (To understand and research the target market & competition more effectively) Product Managers, Marketing Managers, Business Development Managers2) Sales (To improve interactive communication with client & enhance lead generation) Account Managers, Sales Directors and Managers

Key areas to be covered in the programme and documentation

Engaging customers via the corporate website
• Pay per click traffic vs/in conjunction with organic traffic generation
• Outsourcing traffic generation via PPC fees
• Developing traffic generation via natural organic search listings
• Bringing clients into the lead generation funnel

Lead generation
• How to build a database of potential clients
• Auto responder systems
• Generating market research subjects
• Educating users in exchange for customer information
• Online membership sites
• Provision of online manuals and training
• List segmentation
• Identifying potential buyers
• Determining market research individuals

Dominating the search engines
• Getting into the mind of the internet user
• Ongoing keyword research
• Search engine ranking positioning for all major product categories
• Natural organic traffic is based on pages not overall websites
• Link popularity and link reputation

Move clients from online to offline
• Use of lead generation details
• Engaging clients in various online stages
• Selling at the top of the funnel
• Cycles of online and offline communication

Affiliate and joint venture marketing
• Engaging with partner organizations
• Managing the relationship
• Making use of customer lists
• Affiliate marketing
• Joint venture marketing
• Cost per action

Using social media as part of the overall business strategy
• Social media mindset
• Marketing via the use of social media
• Generating traffic via social media presence
• Which social media sites to focus on

Content Delivery
• Using lead generation to guide clients through the marketing funnel
• Engaging with different types of content
• User participation

Benefits to you

• Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues
• Getting simply stated, armed with the practical, down to earth, tried and tested information
• Enabling the organizations to modify and extend their Strategies & Tactics as appropriate in order to separate themselves from the competition

Duration of Course

2 days Day Course

Course details

Please contact our office: +420 255 707 246 for any additional information about the course 

Further information

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Click Here for information on how this course can be delivered for you as an In-Company Training Solution

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If you would like to discuss your requirements and the suitability of this and other courses in further detail, please contact us by:

katuisciab@marcusevansuk.com - Marketing Director - Professional Training


UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com
Enquiries French and Spanish: +34 93 393 46 00 : Professionaltraining@marcusevanses.com

 

Enquire Now

UK Enquiries: +44(0)20 3002 3314
or katuisciab@marcusevansuk.com

Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com

North American Enquiries: +1 312 540 3000 X6714 or emilyj@marcusevansch.com




Testimonials

"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac

"The course was very interesting and highly relevant. The trainer struck the right chord with the group and pitched his delivery at the right level."

Director, SG Asset Management
"Excellent Course. Without doubt the most interesting and enjoyable course I have attended."

Technical Support Manager, Debenhams
"Very Professional. I would recommend it to anyone interested in this area."

Head of Fundraising, Comic Relief
"The trainer focussed on the feedback from pre-course questionnaires and made sure that all areas were covered."

Senior Money Market Trader, Arab Bank "Great training course that really made you think about your life, both personal and professional."

Project Manager, Merrill Lynch "Very informative and enjoyable and I learnt more than I thought I would."

Training Manager, Charcol "The trainer adapted to our needs as a group and kept our interest throughout - Very Good!"

External Affairs Manager, Powergen "Informative, useful and productive in terms of how I will go back and use the skills and information learnt."

Senior Customer Services Assistant, NHBC "Very controlled manner, adopted course very well to delegates needs – informative flow was excellent."

Engineering Manager, Bourne Salads