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Media Management in Crisis Communications

From recession to redundancies, take-overs to disasters, headline stories often strike when you least expect. When they do, unless your organization is completely prepared to handle the press, what could have easily been managed can develop into a full-blown crisis. When things take a turn for the worst, your organisation won’t just be in the news, you will become the headlines. The key is preparation, and nothing will prepare you better for facing the press than attending this exceptional hands-on workshop. Thanks to practical advice you and your organisation will be ready handle the media with confidence and ease.

Turning 'Theory' into 'Practice'?

This interactive programme will equip you with best practice skills and techniques to prepare for a crisis in whatever form it takes. You will learn from real life case studies and benefit from the extensive experience of our specialist trainer who has developed and implemented crisis communication and media management policies for a number of organizations.

Who should attend?

This workshop is designed for communication managers and directors who need to revise and evaluate their crisis plans, see value in understanding how media work and learning how effectively deal with them. This course will also be perfect for senior managers who may have to face the press to deal with an unexpected crisis.

Key areas to be covered in the programme and documentation

The basics
• The evolution of the media
• Today’s multi-platform media village
• Why are some stories news worthy and others are not
• Tailoring online and offline press releases
• Building constructive press relations

Hoping for the best - preparing for the worse
• Devising a crisis plan
• Implementing your team
• What the press wants from you
• Becoming a valued authority 
The call from nowhere
• Crafting your key response communications
• Dealing with difficult questions
• Spin vs. upbeat press relations
• The Three Rs of catastrophe management
• Classic propaganda from the past
• Using online PR tools (including Twitter, YouTube and Facebook).
• Creating your own online news centre. 
Making your case
• Types of interview:
• Telephone. From soundbites to phone-ins
• TV studio
The three-minute testimonial
Remote interviews
Opinion pieces
Video news releases
• Radio
Using microphones
Audio news releases
• Face-to-face
Dealing with awkward interview questions
Developing charisma
Proving authenticity and sincerity
• Having a ‘back-up’ plan
Lights, camera action!
‘On the spot’ - live media crises management exercises and feedback

Benefits to you

• Face the press with greater confidence
• Prepare your team for the unexpected
• Handle difficult journalists
• Improve your PR communications skills
• Sharpen the art of soundbites
• Integrate PR with marketing and sales
• Become a credible spokesperson

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

Please contact our office at +44 203 002 3057 for any additional information about the course

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training

UK Enquiries: +44 (0)20 7647 2383 :
European Enquiries: +420 (0)2 5570 7246 :


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac