professional development courses

  • Professional Development Courses

    Our courses are designed to deliver highly focussed, practical training on an open enrollement basis, covering all professionals, industries and regions.

  • Training by Regional and Sector

    Courses can either isolate regional or sector differences or celebrate them through both course delivery and trainee participation

  • It takes the best to train the best

    We employ the best trainers from unrivalled access to the world's leading minds in all industries and regional markets. Carefully selected for their mix of practical experience, consultative background in a broad range of companies and proven training delivery. You need the best, we insist on it!

  • Our training philosophy

    Our expert trainers combine with our cutting edge course content to focus on delivering content through expert facilitation and dynamic presentations with relevant and transferable practical case studies bringing the theory to life.

New Product Development & Marketing Strategies - Positioning Your Company for Strategic Competitive Advantage

Product development and marketing strategies is the core of all business. Keeping a competitive edge and maintaining a healthy margin is of extreme importance in multiple industry sectors. To outperform the competition requires solid market knowledge and effective planning.   Learn how to navigate all stages of the product development and product marketing. We ensure that participants walk away with practical ideas to meet their marketplace’s demand to move from a inefficient product development model to a smart innovation approach that addresses the high-value wants/needs of consumers while addressing their own strategic goals.

Turning 'Theory' into 'Practice'?

Driven by market knowledge, experience sharing, case study and practical industry examples this invaluable hands-on course will give you the foundation, methodologies, tools and techniques to succeed in product management. It will help you to build a sound product strategy based on effective market analysis and an action plan ready to apply back in the workplace.   Attend and benefit from blend of practical knowledge and experience sharing. Utilize the key “take home” messages and implement immediately to evaluate your current business.  

Who should attend?

VPs, Directors, Heads / Managers of: • New Product Development• Strategy and Planning• Innovation Management• Product Management• Product Marketing• Business Development• R&D• Market Research

Key areas to be covered in the programme and documentation

1. The Product Manager – Role & Priorities

2. Assessing Product Development & Marketing Options 

A. Product Planning

- Conducting customer analysis

- Generating new and innovative ideas and concepts

- Concept testing

- Creating market requirements

- Competitor analysis

- Estimating market demand and forecasting

B. Product Development

- Stage-gate process

- Product Architecture

- Building and managing the team

3. Reaping Benefits of Solid Market Knowledge  -Understanding the Environment

4. Understanding Customer - Developing a Positioning Strategy

Benefits to you

Creating a strategic product marketing mix and prioritizing product portfolio

Assessing challenges and high value opportunities in an economic recession

Gunning for products success – Recognizing product success factors and avoiding failure in today’s market

Understanding the brand and positioning strategy

Mapping all elements of the product life cycle to succeed in today’s competitive environment

Benefiting from the market knowledge – Improving competitor focus and creating touch points with your customers through effective market analysis

Analyzing your customer spectrum –Market segmentation and targeting

Developing effective marketing communications – Utilizing “the right” language and cost-effective marketing communication tools and channels

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or

US Enquiries: +1 312 540 3000 EXT 6445
Tatawan Plengsirivat - Director Training Operations - Professional Training North America -


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac