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Media Management in Crisis Communications

From brand smearing to oil spills disasters, headline stories often strike when you least expect. When they do, unless your organization is completely prepared to handle the press, what could have easily been managed can develop into a full-blown crisis. When things take a turn for the worst, your organisation won’t just be in the news, you will become the headlines. The key is preparation, and nothing will prepare you better for facing the press than attending this exceptional hands-on workshop. Thanks to practical advice you and your organisation will be ready handle the media with confidence and ease.

Turning 'Theory' into 'Practice'?

This interactive programme will equip you with best practice skills and techniques to prepare for a crisis in whatever form it takes. You will learn from real life case studies and benefit from the extensive experience of our specialist trainer who has developed and implemented crisis communication and media management policies for a number of organizations.

Who should attend?

This workshop is designed for communication managers and directors who need to revise and evaluate their crisis plans, see value in understanding how media work and learning how effectively deal with them. This course will also be perfect for senior managers who may have to face the press to deal with an unexpected crisis.

Key areas to be covered in the programme and documentation

The basics
The evolution of the media
Today’s multi-platform media village
Why are some stories news worthy and others are not
Tailoring online and offline press releases
Building constructive press relations

Hoping for the best - preparing for the worse
Devising a crisis plan
Implementing your team
What the press wants from you
Becoming a valued authority

The call from nowhere
Crafting your key response communications
Dealing with difficult questions
Spin vs. upbeat press relations
The Three Rs of catastrophe management
Classic propaganda from the past Using online PR tools (including Twitter, YouTube and Facebook).
Creating your own online news centre.

Making your case
Types of interview:

From soundbites to phone-ins TV studio
The three-minute testimonial
Remote interviews
Opinion pieces
Video news releases

Audio news releases

Dealing with awkward interview questions
Developing charisma
Proving authenticity and sincerity Having a OEback-up plan

Lights, camera, action!
OEOn the spot - live media crises management exercises and feedback

Benefits to you

Face the press with greater confidence
Prepare your team for the unexpected
Handle difficult journalists
Improve your PR communications skills
Sharpen the art of soundbites
Integrate PR with marketing and sales
Become a credible spokesperson

Companies already benefiting include:

Duration of Course

2 Day Course

Course details


Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac