professional development courses


  • Professional Development Courses


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360° Sales and Marketing Masterclass

>Welcome to the most effective, introduction to sales and marketing programme that you could ever wish attend.Led by one of the UK’s most respected marketers, the Five-Day Sales and Marketing Bootcamp puts you through the paces in every aspect of sales and marketing. From understanding the essentials of selling, to exploring specialist marcoms areas such as: copywriting, public relations, dealing with creative suppliers, branding, making a pitch, and social marketing for businesses.

Turning 'Theory' into 'Practice'?

Get ready to ‘roll-up your sleeves’ and get involved with challenging exercises throughout your programme. Do well, and in addition to having experienced one of the most rewarding weeks of your career, you’ll receive two major sales and marketing publications written by your course leader. An inspiring 5-day MBA-style programme will addresses the all-inclusive range of sales and marketing tools your team needs to succeed. Our Residential training is designed to boost ideas and share experiences with other like-minded participants

Who should attend?

Any innovative communications professional involved with sales and marketing will benefit from this programme. It is of particular value to those who have not previously studied the full breadth of marketing communications and are looking for a challenging workshop that will help both themselves and their organisations thrive.

Key areas to be covered in the programme and documentation

Day One:

The essentials of sales and marketing
• The ‘Ps’ of marketing
• The sales and marketing partnership
• The consumer sales journey
• The end of the USP. The start of a long-term sales relationship
• The marketing mix
• Classical sales and marketing approaches
• Best marketing practice

Day two

The right image
• The evolution of brands
• Measuring and segmenting brands
• The employee brand
• Brand ‘touch points’
• Online brands and PR
• Effective media relationships
• The ABC of media crisis management

Day three

Plan, implement and monitor success
• The new marketing mix
• Sales and marketing metrics
• The sales and marketing sales pitch (presentations)
• Choosing creative suppliers
• Working with creative suppliers

Day four

Creative marketing
• Briefing suppliers
• Understanding the principles of marketing design
• The psychology of copywriting
• Writing press releases
• Writing for the web
• Planning features
• Writing sales support documents

Day five

Your successful future
• Online campaigns
• Plan and deploy captivating webinars
• Designing compelling viral marketing campaigns
• Profiting from social media
• New marketing technologies
• The secret of successful marketing during a downturn

Benefits to you

• Understand the principles and practices of effective marketing
• Develop your corporate brand
• Strengthen the relationship between sales and marketing departments
• Gain more value from creative communication suppliers
• Improve your company image
• Present sales and marketing pitches with greater authority
• Extend your online business presence
• Improve your written creative communications
• Brief with confidence

Companies already benefiting include:

Duration of Course

5 Day Course

Course details

This course is currently only available as an in-house option. For more information, and a quote, contact our team on +44 (0)20 3002 3057, or by email at ProfessionalTraining@iihc.org

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution

 


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Further information

UK Enquiries: +44 (0) 203 002 3057
or dzingim@marcusevansuk.com

Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com

North American Enquiries: +1 312 540 3000 X6714 or emilyj@marcusevansch.com

dzingim@marcusevansuk.com - Marketing Manager EMEA - Professional Training


UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com

Testimonials

"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac