A crisis can strike at anytime and take many forms. Overcoming a crisis will test your organization to the full. In today's world of 24-hour news, perception is everything. Your corporate reputation may be in excellent health, but it will come to nothing if the crisis is not effectively managed.

Crisis Response Timeline – Importance of Integrated Crisis Response Plan

• Analysing what happens in the first few minutes and hours of a crisis

• Understanding who to contact and why

• Examining how a call cascade works at any time of day Investigating the

Readiness of Your Organisation

• Reviewing your current strategies and actions in place

• Exploring your organisational readiness – are the steps and plans clearly defined and communicated to the all layers of the workforce

• Examining available instruments to identify the right training methods and approach, utilizing checklists and questionnaires to ensure understanding of the proactive measures Implementing a Crisis Communications Strategy
• Creating your crisis communication plan step by step
• Minimize the crisis with a well defined crisis communication plan tailor-made for your organisation including safety and security measures
• Establishing a strategic framework - Creating necessary documents, protocols of action and response plan charts as a proactive step towards managing potential crisis

• Creating linkage between corporate reputation, business strategy and sustainable business practices

Defining the Roles and Responsibilities – Chain of Command & “Crisis Leadership”

• The role of the CEO
• The role of press officers / spokes person
• Implementing a crisis pressroom
• Who takes the journalists calls?
• Who monitors what the media are saying? Communicating the Message with Transparency and Authenticity
• Preparing for a press conference • Mastering media interviews
• Press releases – the significance of the content and style
• Using your website to support your messages • Ensure message consistency to diverse audience – employees, shareholders, media, customers, suppliers and community partners

Exploring Different Social Media Channels and Integrating them into your Crisis Communication

• Benefiting from new media PR tools
• Perfecting your integrated message
• Evaluating the pros and cons of different approaches
• Reaching out to your audience – Building trust and recognition
• Analyzing case studies of corporate social media best practices

• Become proficient in anticipating and then managing a crisis, in the eye of a media storm

• Create an effective Crisis Management & Communication response Plan as strategic imperative aligned with business strategy and goals

• Apply systematic approach to identify and manage your organization’s exposure to crises and potential reputation risk

• Seamlessly communicate through changes or crisis to a diverse audience – employees, customers, shareholders, …

• Determine who should be involved in communicating the message both internally and externally – Provide crisis leadership and survive media scrutiny

• Determine benefits of social media when communicating internally & externally - Learn from real life experiences of what works and what doesn’t

•Reestablish trust with employees during and after difficult times while applying authentic communication style/language/tone

• Enhance the profile of corporate communications and your role within the organization