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Effective Crisis Management & Communication for Reputation Protection

A crisis can strike at anytime and take many forms. Overcoming a crisis will test your organization to the full. In today's world of 24-hour news, perception is everything. Your corporate reputation may be in excellent health, but it will come to nothing if the crisis is not effectively managed.

Turning 'Theory' into 'Practice'?

This interactive program will equip you with best practice skills and techniques to prepare for a crisis in whatever form it takes. You will learn from real life case studies and benefit from the extensive experience of our specialist trainer who has developed and implemented crisis communication policies for large organizations and has been a journalist working at the highest level.

Who should attend?

Those responsible for planning and implementing crisis communication strategy. This course is designed for senior management who need to revise and evaluate their crisis plans and see value in understanding how media work and learning how effectively deal with them.     Heads, Vice Presidents, Directors and Senior Management executives cross industry, in the following job functions: - Public relations - Corporate Communications - External Communications - Public Affairs - Corporate Affairs / External - Media Relations / Corporate Media - Marketing Communications

Key areas to be covered in the programme and documentation

Crisis Response Timeline – Importance of Integrated Crisis Response Plan

• Analysing what happens in the first few minutes and hours of a crisis

• Understanding who to contact and why

• Examining how a call cascade works at any time of day Investigating the

Readiness of Your Organisation

• Reviewing your current strategies and actions in place

• Exploring your organisational readiness – are the steps and plans clearly defined and communicated to the all layers of the workforce

• Examining available instruments to identify the right training methods and approach, utilizing checklists and questionnaires to ensure understanding of the proactive measures Implementing a Crisis Communications Strategy
• Creating your crisis communication plan step by step
• Minimize the crisis with a well defined crisis communication plan tailor-made for your organisation including safety and security measures
• Establishing a strategic framework - Creating necessary documents, protocols of action and response plan charts as a proactive step towards managing potential crisis

• Creating linkage between corporate reputation, business strategy and sustainable business practices

Defining the Roles and Responsibilities – Chain of Command & “Crisis Leadership”


• The role of the CEO
• The role of press officers / spokes person
• Implementing a crisis pressroom
• Who takes the journalists calls?
• Who monitors what the media are saying? Communicating the Message with Transparency and Authenticity
• Preparing for a press conference • Mastering media interviews
• Press releases – the significance of the content and style
• Using your website to support your messages • Ensure message consistency to diverse audience – employees, shareholders, media, customers, suppliers and community partners

Exploring Different Social Media Channels and Integrating them into your Crisis Communication

• Benefiting from new media PR tools
• Perfecting your integrated message
• Evaluating the pros and cons of different approaches
• Reaching out to your audience – Building trust and recognition
• Analyzing case studies of corporate social media best practices

Benefits to you

• Become proficient in anticipating and then managing a crisis, in the eye of a media storm

• Create an effective Crisis Management & Communication response Plan as strategic imperative aligned with business strategy and goals

• Apply systematic approach to identify and manage your organization’s exposure to crises and potential reputation risk

• Seamlessly communicate through changes or crisis to a diverse audience – employees, customers, shareholders, …

• Determine who should be involved in communicating the message both internally and externally – Provide crisis leadership and survive media scrutiny

• Determine benefits of social media when communicating internally & externally - Learn from real life experiences of what works and what doesn’t

•Reestablish trust with employees during and after difficult times while applying authentic communication style/language/tone

• Enhance the profile of corporate communications and your role within the organization

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

TBA, 2013

For more information about this course and upcoming course dates, please contact Emily Jones at emilyj@marcusevansch.com or call 312.540.3000 ext 6714

 

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Further information

UK Enquiries: +44 (0) 203 002 3057
or dzingim@marcusevansuk.com

Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com

North American Enquiries: +1 312 540 3000 X6714 or emilyj@marcusevansch.com




Testimonials

"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac