Become An Effective Spokesperson
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Todays smart organisations dont leave their media presence to chance. Knowing how and when to actively engage with the press is a vital part of protecting and enhancing corporate reputation, whether to support commercial objectives, tell your corporate story or anticipate and prevent crises. Good spokespeople are ambassadors and powerful advocates for their brands and organisations, using the media as a channel to talk directly to key stakeholders and wider audiences. This programme provides the tools and techniques to help senior managers build confidence, performance standards and relevant skill sets in successfully managing media interviews and developing as effective corporate spokespeople.
- Turning 'Theory' into 'Practice'?
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This one-day programme provides the theory and the practice behind successful media interviews, showing how to develop a systematic and proven approach to setting the media agenda and achieving positive results. The programme employs a TV and radio studio environment to enable realistic role plays and combines PR and journalistic expertise to guide delegates through the processes behind setting objectives, corporate messaging, creating soundbites and handling tough questions. Relevant interview topics are thoroughly researched before the training day. Please note the very limited number of participants per event maximum 4 participants!
- Who should attend?
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Aimed at CEOs, company directors, heads of business units, communications managers and other key individuals, who want to develop as an effective spokesperson.
- Key areas to be covered in the programme and documentation
SESSION ONE
Introduction & objectives
Theory of media engagement
Setting your media interview agenda
Scenario for Interview Round 1 (print)
Interviews with delegates
Feedback and analysisSESSION TWO
Creating soundbites
Five classic interview set-ups
Scenario for Interview Round 2 (1on1 TV interview, recorded face-to-face).
Interviews with delegates plus feedback
Media interview video clipsSESSION THREE
How Messaging Works: Theory & Practice
Working out your message matrix
Scenario for Round 3 (5 minutes 1on1 live radio)
Delegate interviews, feedback & analysis
Scenario for Round 4 (90 second stand up to camera 1on1 live TV)SESSION FOUR
Round 4 interviews with delegates
Feedback and analysis
Key learning points & takeaways
SUMMARY OF DAY
- Benefits to you
Constructing a media agenda and building blocks of messaging
Learning the five classic interview set-ups
Learning how to handle tough questions
Mastering effective interview techniques
Increasing your/companys profile and visibility
Developing a greater share of voice on key issues
Improving active management of corporate reputation
Creating effective advocates and ambassadors
Supporting commercial and marketing objectives
Increasing ROI on corporate communications objectives
- Companies already benefiting include:
- Duration of Course
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1 Day Course
- Course details
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Please contact our office at +44 203 002 3057 for any additional information about the course
- Looking to train larger teams in this subject?
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dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.
All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.
Click Here for information on how this course can be delivered for you as an In-Company Training Solution
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Enquire Now
- Quick Enquiry
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- Further information
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UK Enquiries: +44 (0) 203 002 3057
or dzingim@marcusevansuk.com
Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com
North American Enquiries: +1 312 540 3000 X6714 or emilyj@marcusevansch.com
dzingim@marcusevansuk.com - Marketing Manager EMEA - Professional Training
UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com
- Testimonials
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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."
Managing Director, Tarmac