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Advanced Digital Marketing

800 million customers worldwide are using Facebook including 50% of the UK’s population. More and more consumers are using online tools to make buying decisions. How has digital marketing changed the way successful companies do business? How can your business generate a return from its online investment? This hands-on practical event will give you the skills and tools needed to take your business forward whether you’re seeking new customers, new markets or both. Find out how to generate real sales online, learn how to integrate your offline and online marketing programmes including sales promotion, direct marketing, PR and the sales process.

Turning 'Theory' into 'Practice'?

Our advanced digital marketing course will share with you how to practically use tools and techniques through case studies, hands-on exercises as well as insights on actual business examples. In a user friendly environment you’ll learn the key differences between the Traditional Promotional Mix and the Digital Marketing Mix and more importantly, what this means to your business. Plus you’ll work through the key steps to building a stronger brand online with templates to take away and share with other staff in your business. This is a hands-on dynamic workshop where you will work on practical activities to transfer theory into practice. This includes how to map your current sales and marketing plan and identify business opportunities, create a new customer acquisition plan, create a customer retention plan and increase value from existing clients, plus create digital content that works. This concludes with the development of a digital marketing plan for your organisation.

Who should attend?

Middle to Senior Sales, Marketing and Communications professionals across all sectors. Job title may include VPs, Heads of, Directors, Managers, Consultants, Specialists in: Marketing, Communications, Brand Management, Reputation Management, Public Relations, Sales

Key areas to be covered in the programme and documentation

Traditional to Digital Marketing Environment
• How did we get here? Understand the role of digital marketing communications within the marketing mix
• Understand the advantages and disadvantages of using different media in relation to the digital marketing communications mix
• Why successful digital marketing campaigns work and why some campaigns fail
• How consumers and customers have changed, what they really want in today’s market
• Harness customers as ambassadors and extra sales people for your business

Digital Campaign Tools and Customer Engagement
• What are the Digital Campaign Tools needed to acquire new customers, in existing and new markets?
• How do they work?
• What is relevant for my business?
• Create a new customer acquisition plan for a market of your choice

Find out the Digital Campaign Tools to convert browsers into customers
• Turn viewers or visitors into customers and real leads
• Find out the steps involved in the conversion process and the action your business should take
• What are A/B Tests and how can we benefit from them?
• What are our Conversion Funnels and how can we maximise return on our website?

Discover the Digital Campaign Tools to retain your existing customers
• Recognise the needs of existing customers and how to retain them in a competitive world
• Build a customer retention plan and increase value from existing clients

Understand the Rules of Online Engagement
• Before embarking in digital marketing, find out what you and your business needs to know so that it works
• Learn the skills of how to write for Digital Media. Why copywriting has changed for search engines and viewers. Practical exercises to adapt traditional copy into digital copy
• How to gain fans and followers and steps
• Recognize how the marketing research mix is applied to digital marketing and how metrics must match business, marketing and communications objectives.

Manage, Monitor and Plan
• Realise what KPIs to measure, why and how
• Create quick wins for your business to secure faster returns on investment
• Overview of the impact of legislation, regulations and codes of practice on digital marketing campaigns
• Build your Marketing Action Plan to take back to your business

The Future
• Web 4.0 and what this means to your business
• New models and new developments in the future

Benefits to you

• Understand the digital marketing mix and what this means for your organisation
• Discover the key principles of digital marketing campaigns
• Learn how digital consumers are changing the sales process
• Find out which Digital Campaign Tools to use and when
• Recognise the importance of your brand online
• Enhance customer engagement
• Control and measure your digital marketing to get a return on investment

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

This course is currently only available as an in-house option. For more information, and a quote, contact our team on +44 (0)20 3002 3057, or by email at ProfessionalTraining@iihc.org

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution

 


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Further information

UK Enquiries: +44 (0) 203 002 3057
or dzingim@marcusevansuk.com

Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com

North American Enquiries: +1 312 540 3000 X6714 or emilyj@marcusevansch.com

dzingim@marcusevansuk.com - Marketing Manager EMEA - Professional Training


UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com

Testimonials

"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac