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Strategic Intellectual Property Management

A strategic approach to building, protecting and maintaining valuable business assets through patents and other forms of intellectual property Taking a strategic approach to managing IP assets is critical for businesses to operate in an increasingly competitive, global marketplace. Patents have always been an important business asset. With the impending changes to patent procurement and enforcement due to the newly-enacted America Invents Act, successful organizations must have a comprehensive patent management strategy in place that facilitates identification of IP assets, encourages patent procurement and exploitation, takes advantage of other forms of IP, and supports targeted IP enforcement while minimizing risk exposure to the IP, corporate brand, and market share.

Turning 'Theory' into 'Practice'?

This program will combine an overview of the ingredients required to successfully manage and advance IP strategies within your organization and in a competitive market.  

Who should attend?

Senior Leaders, Vice President, Directors, and Business Strategists Intellectual Property Counsel Corporate Counsel Patent Attorneys, Patent Agents, and Patent Engineers Patent Licensing Professionals and Patent Litigators Compliance Professionals interested in learning more about Information Security, and Trade Secrets Research & Development

Key areas to be covered in the programme and documentation

Developing and advancing business-centric IP strategies ∑Incorporating IP strategies into an organizationís business planning and product development processes ∑Developing, designing, and driving corporate inventor programs ∑Understanding the impact of the newly enacted US America Invents Act impact on an organizationís IP and product strategies:

o Opportunities for developing patent assets, building strong patent portfolios, and filing robust patent applications

o Altering patent protection strategies

o Enhancing Confidential Information (Trade Secret) and Copyright programs; oMitigating risk exposure

o Controlling public disclosures and commercialization to accommodate new requirements ∑Understanding changes to US patent prosecution and enforcement due to the newly enacted US America Invents Act:

o  Updated rules for ex parte appeals, inventor oaths, pre-grant reviews, inter partes rules, third party pre-issuance submissions, obviousness, priority dates for international art, international and third party sales and uses

o Expansion in definitions of Prior Art

o Patent Enforcement issues:the reduced Best Mode defense, the enhanced Prior User defense ∑Leveraging your IP assets in a global marketplace by procuring, maintaining, exploiting, and enforcing international patents:

o Expediting international patent issuance with the Patent Prosecution Highways oInternational working and quality control requirements ∑Risk management approaches to patent strategy management ∑Patent Asset Valuation ∑Information gathering by conducting periodic IP Audits ∑Maximizing cross-functional patent processes including internal projects, review committees, design review process, trainings, and innovation programs ∑Enhancing the mergers and acquisitions process:Preparing for and Improving IP Due Diligence  

Benefits to you

Learn how to develop and maintain a robust patent program in the current economic climate:

o Using Intellectual Property (IP) rights to influence and expand business opportunities

o Managing IP assets to enhance and improve business planning

o Targeting new opportunities, including identifying areas for new patents and capitalizing on older patents

o Monetizing patent assets and establish successful licensing programs

o Developing, designing, and driving corporate inventor programs. ∑Understand the impact of the newly enacted America Invents Act and recent court decisions on your organizationís IP and product strategies:

Earn up to 14 CLE Credits!  

CONTINUING LEGAL EDUCATION: marcus evans has requested CLE accreditation from all appropriate states. marcus evans certifies this course has been pre-approved for CLE credits by Pennsylvania, California, West Virginia State continuing legal education authorities and also approved for New Jersey and Colorado CLE credits via reciprocity. To qualify for CLE credits you are required to sign-in with your state bar number for every course day that you are in attendance. CLE credits are subject to final approval from the individual state board and certificates will be issued 6-8 weeks after the course is held.

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

January 28-29, 2013

For more information about this course and how to register, please contact Emily Jones at or call 312.540.3000 ext 6714

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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac