Product Portfolio Prioritisation
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Are you working on the right things? The discipline of portfolio management isnt new, but applying it in product organisations is much more recent. Product managers should ask themselves what is the competition doing that Im not? Are we prioritising our product portfolio so that our hottest products get to market more quickly?
- Turning 'Theory' into 'Practice'?
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This course is delivered using a mixture of thorough theoretical knowledge and extensive hands-on experience. Real-world examples and case studies are used throughout the course to illustrate the key challenges. Delegates are encouraged to bring their own examples to the course and apply courseconcepts and tools to them. Each delegate will leave with a set of practical portfolio analysis tools and processes they can continue to use after the course.
- Who should attend?
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Product managers, Portfolio managers, senior executives, marketing professionals from various industries, Functional department directors and managers
- Key areas to be covered in the programme and documentation
Successful product portfolio prioritisation
What is product portfolio prioritisation and why is it important?
Where do most people go wrong? How to avoid common pitfalls.
What do best practice organizations do?
How to tackle new and existing product portfolios
Developing portfolio strategies
Product life cycle, succession and portfolio issues
Analysing portfolios practical tools and techniques to align portfolios with corporate strategy, resources and attitude to risk and provide differentiation Understanding target markets, competition and market segments and their impact on the optimal product portfolio
Identifying performance and value gaps and overlaps
Understanding the window of opportunity
Product sustainability and green issues
Alternative strategies for dealing with gaps and overlaps Deletion, development, repositioning
Building value into your portfolio for your business and for customers
Developing value propositions for new or existing products
Defining the business model where and how do you make money?
Securing and aligning the resources
Types of resource required and alternative resourcing strategies
Timing options in developing or deleting products
Using analysis to build buy-in and alignment
Developing and presenting a business argument for your strategy
Managing stakeholders
Driving and measuring revenue/business
Gaining external and internal support for the product portfolio
Developing and using appropriate key performance indicators and financial measures
IT tools to support and manage successful product portfolio prioritization
Ongoing product portfolio reviews
Next steps completing a post-course action plan
- Benefits to you
Learning the key factors in successful product portfolio prioritisation
Driving revenue into your organisation and measuring it through a variety of financial metrics
Aligning with the corporate and product strategy, ensuring that the priorities move you in the right direction for your particular company, product or product line
Securing the resources to deliver the product, and evaluating and measuring the tolerance to any risk involved
Learning the impact of any activity on your brand, whether the proposed strategy allows for successful leapfrogging of the competition
Investigating your products sustainability. Is your product green enough? What will the impact be on the environment?
- Companies already benefiting include:
- Duration of Course
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2 Day Course
- Course details
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This course is currently only available as an in-house option. For more information, and a quote, contact our team on +44 (0)20 3002 3057, or by email at ProfessionalTraining@iihc.org
- Looking to train larger teams in this subject?
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dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.
All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.
Click Here for information on how this course can be delivered for you as an In-Company Training Solution
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Enquire Now
- Quick Enquiry
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- Further information
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UK Enquiries: +44 (0) 203 002 3057
or dzingim@marcusevansuk.com
Non-UK Enquiries: +420 (0)2 5570 7246
or training@marcusevanscz.com
North American Enquiries: +1 312 540 3000 X6714 or emilyj@marcusevansch.com
dzingim@marcusevansuk.com - Marketing Manager EMEA - Professional Training
UK Enquiries: +44 (0)20 7647 2383 : salesenquiries@marcusevansuk.com
European Enquiries: +420 (0)2 5570 7246 : training@marcusevanscz.com
- Testimonials
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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."
Managing Director, Tarmac