professional development courses

  • Professional Development Courses

    Our courses are designed to deliver highly focussed, practical training on an open enrollement basis, covering all professionals, industries and regions.

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    Courses can either isolate regional or sector differences or celebrate them through both course delivery and trainee participation

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Practical Brand Excellence. Achieving Brand Authenticity in a Cynical Global Marketplace

Whether you are launching a brand, or re-modelling and extending an existing brand, this hands-on workshop provides the essential tools required to understand how to make your brand connect with consumers. Going beyond traditional marketing techniques, it deals with the increasingly important issue of establishing brand authenticity and trust. It is the perfect insightful foundation workshop for those already working either directly for brands, or creative and strategic suppliers as well as entrepreneurs looking to build a profitable venture. From large international organisations to medium sized establishments - Practical Brand Excellence helps you establish stronger, and so more profitable relationships with your ideal target markets.

Turning 'Theory' into 'Practice'?

This in-depth programme provides skills and experience in building and applying effective brand strategies that are appropriate for today’s discerning marketplace. You will leave equipped with the confidence and ‘best practice’ tools to plan, brief, create and evaluate brand and marketing campaigns for your organisation. Throughout the event you’ll be challenged with exercises designed to help turn theories into practice. At the end of every core section of the workshop, you’ll have the opportunity to discuss how what you have learnt can be applied to what you actually do at work.

Who should attend?

Marketing and brand custodians, including marketing managers, directors and executives. This will also be of tremendous real-world interest and value to those working in the world of PR and social media – including agency and client-side professionals.

Key areas to be covered in the programme and documentation

Redefining brands in a global marketplace
• What is your brand’s DNA?
• From awareness to brand engagement
• Brand equity
Explore past and current branding trends
• The Emotive brand and brand psychology
• Dealing with sensitive issue brands
• Why some brands fail whilst others succeed on the web
Understand the Main Strategic Brand Drivers
• The elements of intelligent brand design
• Identify brand components
• Brand Guidelines – keys to identity or locks to creativity?
• Global reputation and crisis management – with case studies
Identifying Successful Branding Options and Approaches
• What really works for online brands?
• Building online communities and viral/PR campaigns
• Marketing, advertising, PR and design agencies
• Mobile and AI brand opportunities
Dealing with brand
• Brand events
• Brand Architecture and Hierarchies
• Brand touch points – revisited
• Re-launching and revitalizing your brand
• Building brand communities

Benefits to you

• Learn about the latest trends in brand management and strategy • Position and differentiate your brand promise • Rationalise your brand offering • Integrate and optimize your on and offline brand service standards • Realize and prove your brand voice • Adapt your brand plans for a new global demographic • Re-evaluate and monetize sponsorship opportunities • Build trust and brand loyalty

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

6th – 7th March 2014, London PT2610

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training

UK Enquiries: +44 (0)20 7647 2383 :
European Enquiries: +420 (0)2 5570 7246 :


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac