professional development courses

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Excelling at Management within the Retail Sector

Whether you are new to retail management, managing a small team or a large department this hands-on workshop provides the essential tools required to understand how to manage your retail operation. Going beyond traditional management techniques, it deals with the increasingly important issue of establishing leadership authenticity and trust.

Turning 'Theory' into 'Practice'?

The program contains actual retail management challenges in various retail operational fields. It also covers the latest concepts and best practices in Performance Management and Leadership and Sales Management in great depth. Innovative customer service strategies and customer excellence action plans are also covered. The result is an effective retail manager equipped with the necessary knowledge, tools and insights ready to positively and dramatically impact the performance of the company.

Who should attend?

This course is designed for everybody who needs to understand the dynamics of a retail business. Store managers, department and section managers, head office staff from any industry sector that works across the retail environment.

Key areas to be covered in the programme and documentation

Retail Management – What is it and How do We do it Better?
• An introduction to the program to establish firmly the benchmarks and definitions of true leadership
within a retailing environment
• The need to understand that retailing in the 21st century requires modern leadership skills
• A review of the traits and qualities that make great leaders “great” and how to apply this to our retail
management best practice!
• Case Study

Leading Change in a Retail Business in a Positive Way
• Understanding change and why people resist
• Why is change hard?
• Developing a process for dealing with change
• The benefits of change

Setting up Effective Communication Channels
• Understanding what effective communication looks like
• Using body language to improve our message
• How to identify the best channels for communication
• Using Emotional Intelligence to build stronger relationships
• Case Study

Leading and Growing your Retail Team
• Team formations: forming, storming, norming and performing model
• Performance coaching using the GROW model
• Setting goals and forecasting for future success
• Fun ways to create a great team spirit with any sized retail team
• Case Study and Coaching Practice

Improving Retail Customer Service
• Understanding customer service strategies
• Developing customer excellence action plans
• Creating “Moments of Truth” – strategies for increasing retail sales
• Adding to your leadership toolbox

Six Activities for Great Retail Managers
• Measure everything for effective Performance Management
• Establish strong processes
• Train and teach staff members
• Keep everybody and everything moving
• Embrace change
• Cash is King-control, maximise and eliminate

Benefits to you

• Prepared and equipped for leading retail teams into the future • Able to manage productive, high performing teams and improve customer service performance • Motivated, energised and engaged to lead at their level in the organisation • Clear on their responsibility to translate and inspire their teams to deliver the organisation’s vision • Confident and influential decision makers • Equipped to have richer conversations and communicate effectively

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

24th–25th April 2014, London, PT2748

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

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"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac