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Strategic Alliance and Partnership Management

Many organisations are engaging in increasingly global operations, others are adapting to the pressures of a market place that expects ever higher levels of integrated service. In response businesses frequently address the need to grow capability through the option of partnerships or alliances. The benefits can be significant, but the risks associated with ill considered or poorly performing partnerships are also considerable. This programme offers tools, techniques and insights that will help participants recognise when an alliance or partnership is appropriate, identify appropriate organisations to partner with and navigate the challenges of establishing and maintaining that partnership.

Turning 'Theory' into 'Practice'?

This programme takes a number of well tested and effective theories and techniques and relates them to real life issues in a practical and relevant manner. Participants leave with a clearer understanding of the issues associated with forming and managing Strategic Alliances and Partnerships.

Who should attend?

Vice presidents, directors, leaders across all functional areas and any other experienced managers involved in any stage of a Strategic Alliance or Partnership process from choosing this strategy to managing the relationship.

Key areas to be covered in the programme and documentation

When to consider alliances and partnerships
• Under what circumstances is an alliance or a partnership potentially beneficial?
• What are the potential pitfalls in adopting this strategy?
• What alternative relationships should be considered before making the decision?

• Develop management approaches for anticipating and resolving stresses at every stage in the collaborative process
• Acquire specific frameworks to help you effectively address cultural issues and capture value 

Leadership as a service

How to select the right partner
• Build your skills in partner selection, network development and alliance design
• Explore the factors that might distinguish the partnerships with most potential for success
• Key indicators that might suggest caution is a better option
• The programme discusses the problems and stumbling blocks in selecting, negotiating and managing alliances.

Establishing the relationship
• Identifying the key roles that must be fulfilled to manage the relationship effectively
• Agreeing strategic and operational goals
• Establishing an effective alliance charter
• Understanding the roles, responsibilities and expectations of high-performing teams
• Identifying and negotiating cross-cultural challenges
• Creating effective communication processes 

Managing the relationship
• Anticipating issues that might inhibit effective alliance performance
• Monitoring the health of the alliance
• Establishing the review process that allows partners to resolve issues early and effectively

Benefits to you

• Improved decision making process when considering partnerships of alliances as a business strategy
• More effective selection of potential business partners
• Reduced risk of issues derailing or reducing performance of partnership
• Enhanced performance of partnership and improved business outcomes

Companies already benefiting include:

Duration of Course

1 Day Course

Course details

Please contact our office at +44 203 002 3057 for any additional information about this course

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training

UK Enquiries: +44 (0)20 7647 2383 :
European Enquiries: +420 (0)2 5570 7246 :


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac