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Advanced Social Media Planning

With technology constantly changing, traditional media not having the ROI it used to and marketers being asked to do more but with less resources, social media has established itself as one of the most powerful ways to communicate your brands message to your customer. With over a billion people worldwide using Facebook alone, social media has established itself as one of the most effective communication tools of all time. More and more of your consumers are using platforms to engage with brands, be influenced, have an opinion and make buying decisions. Social media has now come of age but there are still a number of organisations struggling to find an ROI . This workshop is aimed at developing or tweaking your social media strategy so you can make actionable plans and prove a strong business case for social media. Ultimately we aim to answer the “So What?” question behind social media.

Turning 'Theory' into 'Practice'?

The advanced social media strategic planning masterclass will be structured around a four step framework. Each step is guided by the expert trainers input, application of content to delegates’ organisations and group-based discussions, exercises and reflection. This interactive approach gives delegates the opportunity to apply their knowledge and experience to their own organisation whilst learning from others. Relevant case material is introduced and evaluated where appropriate to provide delegates with innovative and novel insights based on other organisations’ experiences. There will be a strong emphasis on data and evidence throughout the training. This supports the points being made and adds to your strategic planning and thinking.

Who should attend?

• Senior marketing managers • Marketing Directors • CEOs • CMOs • Head of Digital Marketing

Key areas to be covered in the programme and documentation

Where are we now with social media?
• Looking how different industries are using social media (From building communities to proving an ROI )
• Evaluating the impact technology and consumer behaviour has on all communication
• Understanding the customer experience within different sectors
• Looking at social media and the traditional marketing mix
• Building a business case for social media

Strategic planning of relevant content for your customers
• Investigating the different platforms that brands are using in social media right now
• Analysing why real time and trend marketing is important for certain industries that have similar challenges and objectives
• Analysing and developing ways in which you can get your customers to create content (User generated content)
• Looking at the best ways for storytelling, content curation and keeping the conversations with your targeted audience flowing
• Building and creating a following through social media that creates awareness and makes your brand stand out in the industry

Effective ways of distributing your content to potential clients
• Demonstrating the only 3 ways your potential customers can find you online
• Exploring different personas by analysing the relationship between physiographic and demographics through social data
• Understand the important relationship between social media and search/SEO
• Investigating the psychology behind online sharing and ways people can share your content
• Looking at the algorithms of some of the popular social media sites like Facebook, YouTube, LinkedIn
• Understanding data and how to turn data into actionable steps

Engaging in online conversations in social media
• Demonstrating how to listen, research and map your conversations effectively
• Evaluating the best ways to manage conversations through community management
• Understanding customer service and the shift between customer experience and traditional channel interaction
• Understanding risk within social media and how to mitigate against that through reputation management

Measuring success and evaluating your ROI
• Defining an ROI and answering the question “So What?” behind your social media activities
• Evaluating the necessary metrics to measure and building actionable next steps
• Understanding internal challenges and looking at effective ways of building an internal policy

Common Elements Running Throughout the Workshop
• 3 to 4 hands-on exercises.All exercises are designed to build or implement into attendees social media strategy
• Case studies that demonstrates success and failure across many different industries.All case studies will evaluate the original challenge the brand faced, what action steps they took, the results and the impact.
Case studies will be sourced based on similar business challenges and objectives for you
• The latest and most relevant tools to use.All tools will be aimed at providing data, ease of use or actionable steps.The tools will be management, research or discovery based
• Developing tactics to apply to your business.The course is designed to build a strategy with clear actionable steps for implementation or delegation

Benefits to you

• Understanding how to grow your business with social media in coming years
• Establishing clear links between your social media activities and your business challenges and objectives
• Developing a clear social media strategic plan to implement immediately
• Building a business case for social media
• Applying social media to your day to day working lives.
• Learning how to build an internal social media policy.
• Developing an actionable social media plan using proven frameworks
• Knowing exactly what your competition is doing online so you can stay one step ahead.
• Saving time and money with tried-and-tested management and budgeting tools
• Benefiting from the expert trainers knowledge and experience, as well as peers in the room.

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

This course is currently only available as an in-house option. For more information, and a quote, contact our team on +44 (0)20 3002 3057, or by email at

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training

UK Enquiries: +44 (0)20 7647 2383 :
European Enquiries: +420 (0)2 5570 7246 :


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac