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HR Metrics and Analytics. A simple, practical guide for senior executives

There is so much discussion around HR analytics today incorporating metrics, ‘big data’ and human capital reporting that even the most senior, experienced HR professionals can be left wondering which way to turn next. This workshop will bring you up-to-date with the full background to this crucial topic and the very latest thinking from around the world. You will be led through what might otherwise appear to be a potential HR minefield

Turning 'Theory' into 'Practice'?

This is a highly interactive, hands-on, practical workshop that equips participants with the knowledge, tools and techniques to improve their understanding and application of HR analytics and to increase the value of progressive human capital management. It will also have a strong and positive impact on personal skills development.

Who should attend?

• Senior level HR executives • Specialists in HR measurement and analytics • Operational and financial executives seeking to understand the HR aspects of data collection and analysis • Anyone compiling human capital reports • Those intending to move into this field for the first time.

Key areas to be covered in the programme and documentation

What are HR analytics and why are they so important today?
• The background - the importance of human capital in company reporting
• Adopting clear measurement principles
• HR and human capital measurement, metrics and analytics - working principles

How mature is your organization with respect to HR analytics?
• The HR Maturity Scale
• IHRM and the professional, ARC methodology
• Organisational maturity rating and assessment

Starting from strategic priorities
• Identify the highest value priorities of the organisation
• Express these goals in clear, financial terms
• Starting from an evidence base

Calculating your HR value
• Measuring the four variables of OCRQ
• Identifying organisational priorities and analysing HR issues
• Accurate use of key terminology (e.g. HR or human capital?)

Expressing HR objectives in clear financial, added value terms
• Expressing the ‘soft’ issues of HR as a money value proposition
• Turning intangibles into tangible value
• Defining the basic and added values of HR

Adapting your HR function to a higher value, human capital role
• Working within a human capital framework
• Determine the most appropriate role for HR
• Analysing organizational priorities for HR

Producing the best data and information for HR analytics
• Specify how to choose the right HR data, measures and metrics
• Root cause HR analysis
• Measuring human capital intangibles

Benefits to you

• Getting a simple methodology that helps you translate strategic organisational goals into value
objectives that require a significant HR input
• Learning how to compile human capital reports
• Being introduced to maturity ratings that reveal how much value your organisation is achieving with its human capital
• Learning what a ‘AAA’ rating means in terms of HR practice

Companies already benefiting include:

Duration of Course

2 Day Course

Course details

This course is currently only available as an in-house option. For more information, and a quote, contact our team on +44 (0)20 3002 3057, or by email at

Looking to train larger teams in this subject?

dzingim@marcusevansuk.comTailored in-house/in-company training courses and bespoke strategy workshops designed and delivered on-site throughout Europe according to your specific requirements.

All management, personal development and project management public courses featured in our Course Directory are also delivered on an In-Company basis.

Click Here for information on how this course can be delivered for you as an In-Company Training Solution


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Further information

UK Enquiries: +44 (0) 203 002 3057

Non-UK Enquiries: +420 (0)2 5570 7246

North American Enquiries: +1 312 540 3000 X6714 or - Marketing Manager EMEA - Professional Training

UK Enquiries: +44 (0)20 7647 2383 :
European Enquiries: +420 (0)2 5570 7246 :


"This course will allow my company to develop its existing strategies to a much greater and hopefully profitable level."

Managing Director, Tarmac